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Notion

San Francisco, California, US

Website

Notion in 2026: Revenue, Valuation, Funding, CEO

Notion is a private, independent productivity software company in San Francisco, valued at $11 billion after an employee share sale in January 2026. It passed $500 million in annualized revenue in September 2025, and Sacra estimates about $865 million by July 2026.

Company overview

Company

Notion Labs, Inc.

Industry

Software: productivity and AI workspace

Founded

2013

Headquarters

San Francisco, California, US

Revenue

$500M+ annualized (Notion, Sep 2025)

Funding stage

Private; $11B valuation (employee share sale, Jan 2026)

Notion at a glance

Question

Answer

As of

Who owns Notion?

Its founders, employees and venture investors; CEO Ivan Zhao holds an estimated 30% or more (Forbes estimate)

Apr 2024

Annualized revenue

$500M+, the latest figure from Notion itself; Sacra estimates about $865M

Sep 2025; Jul 2026

Valuation

$11B, set by an employee share sale

Jan 26, 2026

Total raised

About $330M

Sep 2025

CEO

Ivan Zhao, co-founder

Oct 2026

Founded

2013 in San Francisco, by Ivan Zhao and Simon Last

2013

Headquarters

San Francisco, California

Oct 2026

Employees

About 1,000

Sep 2025

Users

100M+

Aug 2024

Website

notion.com; notion.so (the original domain), makenotion.com (its email domain) and notion.ai redirect to it, and the app moved to app.notion.com in June 2026

Oct 2026

Email format

{first}@makenotion.com (about 64% of addresses)

Oct 2026

The company behind the product is Notion Labs, Inc., a Delaware corporation (SEC).

Who owns Notion?

Notion is private and independent: no acquirer, and no shares listed on any exchange as of October 2026. Ivan Zhao is its largest individual owner, with at least 30% of the company by Forbes’ April 2024 estimate (Forbes). The rest belongs to co-founders Simon Last and Akshay Kothari, current and former employees, and investors.

Investor

Role in Notion’s funding

Sequoia Capital

Co-led the Oct 2021 round; bought employee shares in 2022 and 2026; co-head Pat Grady sits on the board

Index Ventures

Led the Apr 2020 round; bought employee shares in 2022 and 2026

Coatue

Co-led the Oct 2021 round

GIC, Singapore’s sovereign wealth fund

Joined as a new investor in the Jan 2026 employee share sale

First Round Capital

Josh Kopelman wrote the biggest check in the 2013 seed round

Notion hasn’t raised new money since October 2021. Instead it has twice let employees sell shares to investors: in July 2022 at a $10 billion valuation (Notion), and in January 2026, when GIC, Sequoia and Index bought about $270 million of shares at an $11 billion valuation (Notion).

Notion hasn’t filed publicly for an IPO. Forbes reported in December 2025 that it could consider one as early as the end of 2026 (BRIDGE, citing Forbes). On June 8, 2026, it named its first board of directors, five outside members including Sequoia’s Pat Grady and former VMware CFO Jonathan Chadwick (Notion).

What is Notion’s revenue?

$0$250M$500M$750M$1BJul 2019Jan 2020Jul 2020Jan 2021Jul 2021Jan 2022Jul 2022Jan 2023Jul 2023Jan 2024Jul 2024Jan 2025Jul 2025Jan 2026Jul 2026$865M$3M
Annual or annualized revenue. Mostly third-party estimates; only Sep 2025 comes from Notion. Dates are approximate where only a month or year was reported.
Annualized revenue (ARR) milestones
DateAnnualized revenueSource
Jan 2019$3MLatka estimate
Apr 2020$13MLatka estimate
Nov 2021$31MLatka estimate
Dec 2022$67MSaaStr estimate
Dec 2023$250MForbes estimate
Jun 2024$300MLatka estimate
Sep 2025$500MNotion via CNBC
Dec 2025$600MForbes, citing sources
Jul 2026$865MSacra estimate

Notion has published one revenue figure: more than $500 million in annualized revenue in September 2025 (CNBC). Every other point on the chart is an outside estimate. Forbes put 2023 revenue at about $250 million (Forbes) and reported more than $600 million in annual recurring revenue in December 2025 (BRIDGE, citing Forbes). Sacra estimates $865 million in July 2026, up from $610 million at the end of 2025 (Sacra).

AI drives the growth: at the end of 2025, more than half of Notion’s annual recurring revenue came from customers using its AI features, a share that more than doubled in a year (Notion).

The early figures come from Latka (Latka) and SaaStr (SaaStr), and they disagree. For April 2020, Latka says $13.3 million while Multiples.vc puts annual recurring revenue at $30 million (Multiples.vc). For 2022, SaaStr says $67 million and Latka $43.5 million. For 2024, Latka gives $300 million at mid-year and SaaStr $400 million for the full year. No source publishes a 2018 figure; Forbes reports that Notion was profitable within weeks of its August 2016 launch and still profitable in 2023.

How much did Notion raise? Funding and valuation

Notion has raised about $330 million, and in September 2025 co-founder Akshay Kothari said it held more cash than that (CNBC). Its last priced round, in October 2021, valued it at $10 billion; the January 2026 employee share sale set a higher mark of $11 billion.

Round

Date

Amount

Valuation

Lead investors

Employee share sale

Jan 26, 2026

About $270M

$11B

GIC, Sequoia, Index

Employee share sale

Jul 29, 2022

Not disclosed

$10B

Sequoia, Index

Funding round

Oct 8, 2021

$275M

$10B

Coatue, Sequoia

Funding round

Apr 1, 2020

$50M

$2B

Index Ventures

Angel round

Jul 2019

$10M

$800M

Angels including Daniel Gross, Elad Gil and Josh Kopelman

Seed

2013

$2M

Not disclosed

Largest check from Josh Kopelman (First Round Capital)

Why totals differ online: sources put the total between $327 million and $344 million. Notion’s SEC filings for 2019 to 2021 add up to about $327 million, and the July 2019 filing shows $18.2 million sold, more than the $10 million reported at the time. Employee share sales don’t count toward the total, because Notion sells no new shares in them.

Who is the CEO of Notion?

Ivan Zhao is Notion’s co-founder and CEO. He started the company in 2013 with Simon Last, and in 2015 the two laid off their team and rebuilt the product in Kyoto, Japan. Forbes estimates his net worth at $1.7 billion (Oct 29, 2026) (Forbes).

Person

Role

Since

Ivan Zhao

Co-founder, CEO

2013

Simon Last

Co-founder

2013

Akshay Kothari

Co-founder, COO

2018

Rama Katkar

Chief Financial Officer

Oct 2022

Erica Anderson

Chief Revenue Officer

Mar 2023

Lena Waters

Chief Marketing Officer

Apr 2025

Max Schoening

CTO; previously led product and design at Notion, and earlier worked at GitHub, Google and Heroku

Sep 2026

Fuzzy Khosrowshahi held the CTO title from December 2023 (Notion); Schoening stepped into the role in September 2026 (Notion). Notion’s first board, named in June 2026, has five outside directors: Jonathan Chadwick, Pat Grady, Gretchen Howard, Christopher Payne and Patrick Hsu.

Full bio and contact routes: Notion CEO Ivan Zhao: email address, LinkedIn and bio

Where is Notion headquartered, and how many employees does it have?

Notion is headquartered in San Francisco. Its 2021 SEC filing lists 2300 Harrison Street (SEC), while its current privacy policy gives 685 Market Street as its mailing address (Notion). It also hires in New York, Dublin, Seoul, Hyderabad, Tokyo and Sydney (Notion jobs).

Notion had about 1,000 employees in September 2025, and about 90% of its business came from teams rather than individuals (CNBC). It passed 100 million users in August 2024 (Notion), and users had built more than 1 million custom AI agents by May 2026 (TechCrunch).

What is Notion’s email format?

Notion employees mostly use {first}@makenotion.com (about 64% of known addresses), according to LeadIQ; the rest use {f}{last} (23%), {first}.{last} (9%) or {last} (4%) on the same domain (LeadIQ). Staff mailboxes run on makenotion.com, not on the notion.com website domain.

Need

Official address

Account and product support

team@makenotion.com

Privacy requests

privacy@makenotion.com

Security vulnerabilities

security@makenotion.com (bug bounty on HackerOne)

Abuse and account integrity

abuse@makenotion.com

Press and media

press@notion.com

Notion owns notion.com but uses it for its website and marketing email. The domain’s mail servers are a registrar default rather than Notion’s Google Workspace (checked Oct 29, 2026), so a guessed first@notion.com address is unlikely to reach an employee. Notion also owns notion.ai, which redirects to its AI product page and is set up to send no email at all.

All patterns, domains and official inboxes: Notion email format.

Key events: from Kyoto to notion.com

Notion took three years to find its product, then grew without raising money for long stretches. Since 2023 almost every launch has been about AI.

Date

Event

Sep 24, 2026

Max Schoening becomes CTO (Notion)

Sep 22, 2026

Notion Mail shuts down, 17 months after launch; Notion says users prefer AI agents to an inbox (Android Authority)

Jul 24, 2026

Acquires ZeroEntropy, which builds task-specific AI models; its founder leads a new model research team (Notion)

Jun 8, 2026

Names its first board of directors (Notion)

Jun 2, 2026

Drops notion.so: notion.com becomes the main domain and the app moves to app.notion.com (Akshay Kothari on LinkedIn)

May 13, 2026

Opens its workspace as a platform for AI agents; users have built 1M+ custom agents (TechCrunch)

Jan 26, 2026

Employee share sale at an $11B valuation (Notion)

Sep 18, 2025

Launches Notion 3.0 with AI agents as revenue passes $500M annualized (Notion)

Sep 2025

Researchers show a prompt-injection attack could make the new agents leak workspace data (Simon Willison)

Apr 15, 2025

Launches Notion Mail (Notion)

Feb 2024

Acquires Skiff, an encrypted email and documents startup

Jan 17, 2024

Launches Notion Calendar, rebuilt from Cron (Notion)

Feb 22, 2023

Notion AI opens to all users (Notion)

Jun 2022

Acquires Cron, a calendar app

Oct 8, 2021

Raises $275M at a $10B valuation

Sep 2021

Acquires Automate.io, a workflow automation startup

Feb 2021

Hours-long outage after notion.so is put on hold over phishing complaints about user pages (TechCrunch)

Apr 2020

notion.com, bought from a private owner in a deal that began in 2018, now forwards to Notion (TheDomains)

Mar 2018

Launches Notion 2.0

Aug 2016

Launches Notion 1.0 on Product Hunt; it is the site’s top product of the day, week and month (Forbes)

2015

Founders lay off their staff, sublet the office and rebuild the product in Kyoto on a $150K loan from Zhao’s mother

2013

Ivan Zhao and Simon Last found Notion with a $2M seed round

The notion.com purchase took years: Notion offered the owner cash, equity and a meeting with the Grateful Dead, and the owner took the equity and declined the meeting, according to Kothari. The price wasn’t disclosed.

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Frequently asked questions

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Who founded Notion?
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