2,130 Marketing SaaS Companies in 2026
Marketing SaaS, or martech, covers the software marketing teams run on: email and marketing automation, SEO and content tools, social media management, advertising, analytics and attribution.
- Companies
- 2,130
- In LeadWave's database, October 2026
- Total funding raised
- $31.4B
- Across 707 funded companies
- Median headcount
- 21
- Of 1,645 with a known headcount
- Median year founded
- 2015
- Of 1,889 with a known year
The largest Marketing SaaS companies
The top 30 of 2,130, strongest matches first, then by size. Headcount is the latest known figure.
| Company | Website | Employees | Headcount | Funding | CEO | |
|---|---|---|---|---|---|---|
1 Sprinklr | sprinklr.com | 1,001–5,000 | 3,553 | $429M | Ragy Thomas | |
2 LeadVenture | leadventure.com | 1,001–5,000 | — | — | Tim MacDonald | |
3 Klaviyo | klaviyo.com | 1,001–5,000 | 2,882 | $678.5M | Ed Hallen | |
4 Substack | substack.com | 201–500 | 2,572 | $50M–100M | Chris Best | |
5 Talkdesk | talkdesk.com | 1,001–5,000 | 2,027 | $267.5M | Tiago Paiva | |
6 Yext | yext.com | 1,001–5,000 | 1,755 | $117.8M | Brian Distelburger | |
7 Sinch | sinch.com | 1,001–5,000 | 1,740 | $1.5B | Laurinda Pang | |
8 MailChimp | mailchimp.com | 1,001–5,000 | 1,684 | — | Rania Succar | |
9 Bazaarvoice | bazaarvoice.com | 1,001–5,000 | 1,481 | $130.6M | Keith Nealon | |
10 Mediaocean | mediaocean.com | 1,001–5,000 | 1,261 | $40.5M | Bill Wise | |
11 Attentive | attentivemobile.com | 1,001–5,000 | 1,230 | $863M | Brian Long | |
12 Grammarly | grammarly.com | 1,001–5,000 | 1,222 | $400M | Rahul Roy-Chowdhury | |
13 Liferay | liferay.com | 1,001–5,000 | 1,215 | — | Bryan Cheung | |
14 SEMrush | semrush.com | 1,001–5,000 | 1,094 | $40M | Oleg Shchegole | |
15 Jasper | jasper.ai | 51–200 | 1,019 | $131M | Chris Hull | |
16 Sprout Social | sproutsocial.com | 501–1,000 | 968 | $111.5M | Justyn Howard | |
17 ActiveCampaign | activecampaign.com | 501–1,000 | 962 | $360M | Jason VandeBoom | |
18 Airtable | airtable.com | 501–1,000 | 942 | $617.6M | Howie Liu | |
19 Upland | uplandsoftware.com | 501–1,000 | 873 | $721.4M | Jack McDonald | |
20 Netcore Cloud | netcorecloud.com | 501–1,000 | 837 | — | Kalpit Jain | |
21 Yotpo | yotpo.com | 501–1,000 | 822 | $406M | Tomer Tagrin | |
22 Target2Sell | target2sell.com | 11–50 | 810 | $6.4M | Tzipi Avioz | |
23 WebPros | webpros.com | 501–1,000 | — | — | Christian Koch | |
24 Wunderkind | wunderkind.co | 501–1,000 | 716 | $75.8M | Bill Ingram | |
25 AppLovin | applovin.com | 501–1,000 | 686 | $1.4B | Andrew Karam | |
26 Acoustic | acoustic.com | 501–1,000 | 682 | — | Mark Cattini | |
27 Whistl | whistl.co.uk | 501–1,000 | 646 | — | Nick Wells | |
28 AnyMind | anymindgroup.com | 501–1,000 | 635 | $76.5M | Kosuke Sogo | |
29 Brandwatch | brandwatch.com | 501–1,000 | 613 | $64.7M | Cali Tran | |
30 Iterable | iterable.com | 501–1,000 | 590 | $342.3M | Andrew Boni |
Marketing SaaS companies at a glance
- 51% are headquartered in United States, followed by United Kingdom.
- The largest is Sprinklr, with 3,553 employees.
- 707 have disclosed funding, $31.4B in total; 60 raised $100M or more.
- Half were founded before 2015, and 14% in 2020 or later.
- United States1,042 · 51%
- United Kingdom142 · 7%
- Canada106 · 5%
- India96 · 5%
- France81 · 4%
- Germany66 · 3%
- 1–10676 · 34%
- 11–50794 · 40%
- 51–200362 · 18%
- 201–500110 · 5%
- 501–1,00034 · 2%
- 1,001–5,00031 · 2%
- 5,001–10,0001 · 0%
- 10,000+1 · 0%
- Before 200080 · 4%
- 2000–2009293 · 16%
- 2010–2014549 · 29%
- 2015–2019706 · 37%
- 2020–2022211 · 11%
- 2023 or later50 · 3%
- Under $1M182 · 25%
- $1M–5M198 · 28%
- $5M–10M85 · 12%
- $10M–50M141 · 20%
- $50M–100M52 · 7%
- $100M–500M45 · 6%
- $500M–1B8 · 1%
- $1B+7 · 1%
How this list was built
A company is on this list if LeadWave tags it under marketing, email marketing, SEO, ads or social media, or its description or website describes a marketing product.
The data comes from LeadWave's database of SaaS and AI companies, last updated in October 2026. Companies that share a website are counted once. Headcount, funding and CEO come from public sources, so some fields are blank for smaller companies.
More SaaS company lists
- Customer Support SaaS companies3,665 companies
- Finance SaaS companies3,504 companies
- Fintech SaaS companies2,572 companies
- ERP SaaS companies2,413 companies
- Ecommerce SaaS companies2,362 companies
- CRM SaaS companies2,353 companies
- USA SaaS companies listFull list with CEO contacts
- UK SaaS companies listFull list with CEO contacts
- Europe SaaS companies listFull list with CEO contacts
Frequently asked questions
LeadWave's database lists 2,130 Marketing SaaS companies as of October 2026. This page shows the 30 largest; the full list, with CEO contacts, is part of our 15,000+ SaaS companies list.
By headcount, Sprinklr, with 3,553 employees, followed by LeadVenture and Klaviyo.
United States: 51% of those with a known headquarters, followed by United Kingdom at 7%.
Sinch ($1.5B), AppLovin ($1.4B) and National CineMedia ($1.3B), by total disclosed funding.
LeadWave's SaaS companies list covers 15,000+ companies and 16,000+ CEOs, with verified CEO emails, LinkedIn profiles, headcount and funding in one CSV. It's on the List of SaaS Companies page.
Short for marketing technology: the software marketers use to plan, run and measure campaigns, from email and automation platforms to SEO, social media and analytics tools.