Framer at a glance
Question | Answer | As of |
|---|---|---|
Who owns Framer? | Its founders, staff and investors led by Meritech, Atomico, Accel and Foundation Capital; it is private | Nov 2026 |
ARR | $50 million, with a goal of $100 million in 2026 | Aug 2025 |
Valuation | $2 billion, at its Series D | Aug 28, 2025 |
Funding | About $162 million in five rounds | Aug 2025 |
Customers | 188,000 companies in 200 countries; more than 4 million published sites | Jun 2026 |
Employees | No company figure; outside counts put it at about 500 to 570 | 2025–2026 |
CEO | Koen Bok and Jorn van Dijk, the co-founders, both titled CEO | Nov 2026 |
Founded | 2014, in Amsterdam, by Koen Bok and Jorn van Dijk | 2014 |
Headquarters | Amsterdam; remote-first, with teams in San Francisco, New York and Barcelona | Nov 2026 |
Email format | {first}@framer.com, such as maya@framer.com (80%); {first}.{last}@ when the first name is taken | Nov 2026 |
Framer began as a prototyping tool for app designers and turned itself into a website builder in 2022. Teams design a site on a freeform canvas, publish it to Framer’s hosting and run it there, with a CMS, translations, analytics and A/B tests. Its customers include Perplexity, Miro, Cal.com, Superhuman, Dribbble and Zapier (Business Wire).
Framer in 2026: AI agents and a new price model
On June 16, 2026 Framer launched Framer 3.0. Its Agents build and edit a site on the canvas, and outside agents such as Claude Code, Codex and Cursor can work on a Framer site too (Framer). It said then that 188,000 companies use Framer, 14 times as many as a year earlier, and that its sites get about 364 million visitors a month. The same day it moved AI use to metered credits, retired its $100 Scale plan and halved the price of an extra editor to $20 a month (Framer). Some users complained that credits ran out fast.
Who owns Framer?
Framer is private. Its founders and staff hold shares alongside its investors: Foundation Capital backed the seed, Accel led the Series A, Atomico the Series B, Meritech the Series C, and Meritech and Atomico together the Series D, with WiL and HV. Its 2025 SEC filing lists the two founders and three outside directors on the board (SEC).
What is Framer’s revenue?
Framer reached $50 million in annual recurring revenue in 2025, a spokesperson told TechCrunch when it raised its Series D in August, and aimed to pass $100 million in 2026. “We’ve been break-even for the past year,” Koen Bok said (TechCrunch). It hasn’t published a newer figure. Most of its new customers are now businesses rather than freelancers, and business plans are its fastest-growing segment.
Revenue had stalled at about $5 million a year around 2018, when Framer was a design tool. After the website builder launched in 2022 it went from nothing to $1 million in eight months, $10 million in its second year and $30 million in its third, Jorn van Dijk told an audience at SXSW in 2026 (Foundation Capital).
Framer ARR (annual recurring revenue)
Date | ARR or revenue | Said by |
|---|---|---|
Aug 28, 2025 | $50M ARR; target $100M in 2026 | Framer, to TechCrunch |
Website builder’s third year | $30M revenue | Jorn van Dijk |
Website builder’s second year | $10M revenue | Jorn van Dijk |
Early 2023 | $1M revenue, eight months after launch | Jorn van Dijk |
About 2018 | About $5M revenue, then flat for a year | Jorn van Dijk |
Framer MRR (monthly recurring revenue)
Framer doesn’t publish MRR. Its $50 million ARR of 2025 works out to about $4.2 million a month (our calculation); if it reached its $100 million goal in 2026, that would be about $8.3 million.
How much has Framer raised? Funding and valuation
About $162 million in five rounds, the last in August 2025, when it raised $100 million at a $2 billion valuation. “We weren’t out fundraising,” the founders wrote (Framer). Framer’s US company, Framer, Inc., filed each round with the SEC; the amounts below are the announced ones.
Round | Date | Amount | Lead or investors | Valuation |
|---|---|---|---|---|
Series D | Aug 28, 2025 | $100M | Meritech and Atomico, with WiL and HV | $2B |
Series C | Sep 28, 2023 | $27M | Meritech, with Atomico, Accel and Foundation Capital (Framer) | Not disclosed |
Series B | Nov 12, 2018 | $24M | Atomico, with Accel and AngelList (TechCrunch) | Not disclosed |
Series A | Dec 21, 2017 | $7.7M | Accel (GamesBeat) | Not disclosed |
Seed | Dec 2014 | $1.35M | Foundation Capital (SEC) | Not disclosed |
The operating company is Framer B.V., registered in Amsterdam (Dutch Chamber of Commerce number 59920637). Framer, Inc., the Delaware company that raised the rounds, was called Motif Tools Co until 2017.
What does Framer do? Products
Koen Bok and Jorn van Dijk met at Sofa, an Amsterdam software studio whose team Facebook hired in 2011 (The Next Web). At Facebook Bok wrote Framer.js, an open-source prototyping library, and in 2014, back in Amsterdam, they launched Framer as a prototyping tool, followed by the React-based design tool Framer X in 2018 (TechCrunch). Growth stalled, and in 2022 they rebuilt Framer as a website builder. Its animation library, Framer Motion, became the independent open-source project Motion in November 2024 (Motion).
Date | Launch |
|---|---|
Jun 16, 2026 | Framer 3.0: Agents, outside AI agents, branching, a new Marketplace and community |
Sep 16, 2025 | Design pages, a free design canvas |
Aug 6, 2025 | CMS 2.0 with on-page editing |
May 21, 2025 | Wireframer, Workshop (AI-made components) and vector tools |
Nov 12, 2024 | Framer Motion spun out as Motion |
Late 2024 | Business plans |
Oct 3, 2023 | Localization, with AI translation |
Jun 13, 2023 | Start with AI |
May 24, 2022 | Framer Sites, the website builder |
Sep 18, 2018 | Framer X |
2014 | Framer launches as a prototyping tool |
Framer pricing
Plan | Price | Includes |
|---|---|---|
Free | $0 | A Framer domain and 500 AI credits to try |
Basic | $10 a month, billed yearly | A custom domain, 30 pages, 2 CMS collections, 1,000 AI credits a month |
Pro | $30 a month, billed yearly | 150 pages, 10 CMS collections, staging and branching, 3,000 AI credits a month |
Enterprise | Custom | SSO, SCIM, unlimited editors and an uptime guarantee |
Extra editors cost $20 a month each, and viewers are free (Framer). Prices shown are for yearly billing in US dollars; Framer adjusts them by region.
Pricing changes and complaints
Framer cut its plans from five to three in October 2025 and said 60% of customers would pay at least 30% less, while Pro users with two editors would pay more (Framer). The metered AI credits of June 2026 drew complaints that credits ran out quickly, and the same month’s opening of the Marketplace to all sellers worried some template makers; van Dijk wrote that he understood “why opening things up feels risky” (Framer). Framer paid $6.5 million to Marketplace creators in 2025 and takes no cut.
Framer vs Webflow, Wix and Figma
Webflow, its closest rival among designers, was valued at $4 billion in its last priced round, in March 2022 (SiliconANGLE). Wix is much larger, with $563.1 million of revenue in the second quarter of 2026. Figma, where many Framer users design, added Figma Sites in May 2025; its revenue grew 43% to $391.4 million in the third quarter of 2026 (Figma). Squarespace, taken private by Permira for about $7.2 billion in 2024, competes for small-business sites.
Who is the CEO of Framer?
Koen Bok and Jorn van Dijk, the co-founders. Framer’s About page gives both the title “Co-founder and CEO” (Framer). Bok was the founding CEO and signs Framer’s filings and press releases as CEO; in 2018 the two swapped jobs, with Bok taking over the product and van Dijk the commercial side. Together they also run Festina, an early-stage investment fund.
Person | Role |
|---|---|
Koen Bok | Co-founder and CEO |
Jorn van Dijk | Co-founder and CEO |
Oscar Carlsson | Chief revenue officer |
Their bios and contact routes: Framer CEOs Koen Bok and Jorn van Dijk: email, LinkedIn and bio.
Where is Framer based?
Amsterdam, where Framer B.V. is registered at Rozengracht 207B. It hires remote-first, and its team works across Amsterdam, San Francisco, New York and Barcelona. Framer publishes no headcount. It had 20 employees in December 2017; professional-network counts put it at about 565 in November 2025 and 516 in June 2026.
What is Framer’s email format?
Framer staff mostly use {first}@framer.com, such as maya@framer.com for a fictional Maya Chen; when a first name is already taken, they usually add the last name: maya.chen@framer.com. Sites built with Framer, on framer.website, framer.app or framer.ai addresses, belong to Framer’s customers, not to Framer.
Need | Official address |
|---|---|
Support | Chat in the Framer app and on framer.com/contact; Enterprise customers use ent-support@framer.com |
Abuse or a phishing site on Framer | abuse@framer.com |
Security | security@framer.com; vulnerabilities to vulnerability-disclosure@framer.com |
Privacy and legal | legal@framer.com |
Press | press@framer.com |
All patterns, domains and official inboxes: Framer email format.
Key events
Date | Event |
|---|---|
Jun 16, 2026 | Framer 3.0 with AI agents; AI credits replace the Scale plan |
Oct 9, 2025 | Plans cut from five to three |
Aug 28, 2025 | $100M Series D at a $2B valuation; $50M ARR |
May 21, 2025 | Wireframer, Workshop and vector tools |
Nov 12, 2024 | Framer Motion becomes the independent Motion |
Sep 28, 2023 | $27M Series C led by Meritech |
Jun 13, 2023 | Start with AI |
May 24, 2022 | Framer Sites: Framer becomes a website builder |
Nov 12, 2018 | $24M Series B led by Atomico |
Sep 18, 2018 | Framer X |
Dec 21, 2017 | $7.7M Series A led by Accel |
2014 | Framer launches; seed from Foundation Capital |
Jul 26, 2013 | Bok and van Dijk leave Facebook |
Jun 2011 | Facebook hires the Sofa team |
More on Framer and similar companies
Framer email format: the staff pattern, and why a site on framer.website isn’t Framer
Framer CEOs Koen Bok and Jorn van Dijk: from Sofa and Facebook to a $2B company
Design software companies: Framer’s category, from Figma to Canva
No-code companies: website and app builders like Framer
Amsterdam SaaS companies: Framer’s home city
SaaS unicorns: Framer and every other SaaS company worth $1B or more
Figma dossier: the design tool most Framer users start in
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