Behaviour analytics platform showing how visitors use a site through session replays, heatmaps, funnels and journeys. Since 2024 it bundles the Hotjar and Heap products it acquired.
Compared with Amplitude: Owns Heap, so it covers autocaptured product analytics, funnels and retention, plus session replays and heatmaps. Paris-based, but it doesn't publish where data is hosted.
- Headquarters
- Paris, France
- Founded
- 2012
- Employees
- 1,173
- Funding raised
- $812M
- Your data
- Not stated
- Price
- From $39/month, billed yearly
- Free plan
- Yes
- Best for
- Teams fixing UX and conversion problems on busy sites
Product analytics for apps and websites, with crash reports, push notifications and A/B tests. Offered as a managed private cloud, self-hosted Enterprise, or a source-available Lite edition.
Compared with Amplitude: Event analytics, funnels, cohorts and crash reports for mobile and web apps. The Lite edition is free to self-host; a managed private cloud starts at $175 a month.
- Headquarters
- London, United Kingdom
- Founded
- 2013
- Your data
- Self-hosted
- Price
- From $175/month
- Free plan
- No
- Best for
- Product teams analysing app usage on their own servers
Open-source, cookie-free web analytics that also tracks page speed and JavaScript errors. The cloud service stores data in Germany; a free Community Edition can be self-hosted.
Compared with Amplitude: Open-source analytics with custom events, funnels, session replays, A/B tests and feature flags, cloud data in Germany, from $19 a month. Shallower cohort and retention analysis than Amplitude.
- Headquarters
- United Kingdom
- Your data
- In Europe
- Price
- From $19/month
- Free plan
- No
- Best for
- Developers who want traffic, errors and speed in one tool
Web and app analytics with a tag manager, consent manager and customer data features. Aimed at organisations in regulated sectors such as healthcare, banking and the public sector.
Compared with Amplitude: Funnels, user flows and segment comparisons next to GA-style web reports, with tag and consent managers and EU hosting. Stronger for marketing sites than in-app product analytics.
- Headquarters
- Wrocław, Poland
- Founded
- 2013
- Employees
- 20
- Funding raised
- $2M
- Owned by
- Cookie Information (Denmark)
- Your data
- In Europe
- Price
- From €36/month
- Free plan
- No
- Best for
- Larger teams that need GA4-level depth and tagging
UK platform that collects detailed behavioural event data from websites and apps and delivers it to a data warehouse or lake. Analysis then happens in your own BI or analytics tools.
Compared with Amplitude: Collects detailed event data into your own warehouse, so you own it; funnels and retention are then built in BI or SQL tools. Needs a data team; prices on request.
- Headquarters
- London, United Kingdom
- Founded
- 2012
- Your data
- Self-hosted
- Price
- On request
- Free plan
- No
- Best for
- Data teams that want raw event data they own
Danish behaviour analytics tool that records sessions and builds heatmaps, funnels and form reports to show where visitors drop off. Data is stored in the EU.
Compared with Amplitude: Session replay, heatmaps, funnels and form analytics with data stored in the EU, from €25 a month. Shows where users struggle rather than event-level retention or cohorts.
- Headquarters
- Copenhagen, Denmark
- Founded
- 2009
- Employees
- 32
- Your data
- In Europe
- Price
- From €25/month, billed yearly
- Free plan
- Yes
- Best for
- Conversion teams that want replays and heatmaps
French experimentation platform for web and feature tests, feature flags and personalisation, used by marketing and product teams. Data is hosted in the customer's own country, with self-hosted and on-premises options.
Compared with Amplitude: Replaces Amplitude Experiment rather than Analytics: A/B tests, feature flags and personalisation, with data hosted in the customer's country. Needs a separate analytics tool; prices on request.
- Headquarters
- Paris, France
- Your data
- In Europe
- Price
- On request
- Free plan
- No
- Best for
- Teams running many experiments under strict privacy rules
Polish tool that records user sessions and adds heatmaps, funnels, segments and product analytics for SaaS and e-commerce teams. Data is stored on Google Cloud in the US.
Compared with Amplitude: Session replay with funnels and segments, free up to 1,000 sessions and from $54 a month. Lighter analytics than Amplitude, and its data is stored in the US.
- Headquarters
- Wrocław, Poland
- Founded
- 2018
- Employees
- 5
- Your data
- Outside Europe
- Price
- From $54/month, billed yearly
- Free plan
- Yes
- Best for
- SaaS teams watching how users move through their product
Cookie-less website analytics from Visitor Analytics GmbH that bundles traffic stats with session recordings, heatmaps, funnels and on-site surveys. Data is processed on servers in Germany.
Compared with Amplitude: Low-cost website analytics with funnels, recordings, heatmaps and surveys, hosted in Germany. Suited to small sites, not product analytics at scale.
- Headquarters
- Ottobrunn, Germany
- Your data
- In Europe
- Price
- From $2.39/month, billed yearly
- Free plan
- Yes
- Best for
- Small businesses wanting stats and heatmaps in one tool
Founded in Europe, headquartered elsewhere
Often called European alternatives to Amplitude, but run from outside Europe today, so they aren't in the ranking above.
Open-source analytics with reports close to Google Analytics, from heatmaps to e-commerce. Started as Piwik in London in 2007; the company behind it, InnoCraft, is in New Zealand. Matomo Cloud stores data in Frankfurt.
Compared with Amplitude: Open-source analytics with funnels, cohorts, heatmaps and session recordings (some as paid plugins), self-hosted or in Matomo Cloud in Frankfurt. Built for websites more than app events.
- Headquarters
- Wellington, New Zealand
- Founded
- 2007
- Your data
- In Europe
- Price
- Free
- Free plan
- Yes
- Best for
- Teams that want GA-style reports on their own servers
