Web analytics tools count visits, traffic sources and conversions on a website. Several European options work without cookies and keep data on servers in the EU, so visitor data does not go to a US company. Others offer the full depth of Google Analytics, with tag and consent management. The strongest European options are Plausible Analytics (Estonia) for sites that want simple traffic stats without consent banners, Piwik PRO (Poland) for larger teams that need GA4-level depth and tagging and Simple Analytics (Netherlands) for marketing teams that need basic traffic and campaign numbers.
Best first. Headcount and founding year come from LeadWave's database; prices, hosting and G2 ratings from each company's own pages and G2, checked in November 2026.
| Alternative | Headquarters | Founded | Employees | G2 rating | Free plan | Paid plans from | Your data | Open source |
|---|---|---|---|---|---|---|---|---|
1 Plausible Analytics | Tartu, Estonia | 2018 | 10 | — | No | $9/month | In Europe | Yes |
2 Piwik PRO | Wrocław, Poland | 2013 | 20 | 4.5 (50 reviews) | No | €36/month | In Europe | No |
3 Simple Analytics | Amsterdam, Netherlands | 2018 | — | 4.4 (23 reviews) | Yes | $20/month | In Europe | No |
4 etracker | Hamburg, Germany | — | — | — | No | €10.80/month | In Europe | No |
5 Pirsch Analytics | Rheda-Wiedenbrück, Germany | — | — | — | No | $6/month | In Europe | No |
6 Swetrix | United Kingdom | — | — | 4.3 (14 reviews) | No | $19/month | In Europe | Yes |
7 TWIPLA | Ottobrunn, Germany | — | — | 4.5 (46 reviews) | Yes | $2.39/month | In Europe | No |
8 Contentsquare | Paris, France | 2012 | 1,173 | 4.6 (601 reviews) | Yes | $39/month | — | No |
9 Mouseflow | Copenhagen, Denmark | 2009 | 32 | 4.6 (690 reviews) | Yes | €25/month | In Europe | No |
10 Koko Analytics | Netherlands | 2010 | — | — | Yes | €59/year | Self-hosted | Yes |
11 Countly | London, United Kingdom | 2013 | — | 4.1 (20 reviews) | No | $175/month | Self-hosted | No |
Each page ranks the European options for that tool's users and says how each one compares.
Cookie-free website analytics on one page
Open-source website analytics that counts visits without cookies or personal data. The hosted service runs on EU infrastructure, and a free Community Edition can be self-hosted.
Analytics suite with tag and consent management
Web and app analytics with a tag manager, consent manager and customer data features. Aimed at organisations in regulated sectors such as healthcare, banking and the public sector.
Website analytics without cookies or personal data
A small, self-funded Dutch company's analytics service: pageviews, referrers, campaigns and events, collected without cookies or personal data and stored in the EU.
German web analytics with cookie-less session tracking
Long-running German web analytics product with e-commerce, campaign and UX reports, plus tag and consent managers. Data is processed in a Hamburg data centre. Owned by the Berlin-based JustRelate group.
Cookie-free website analytics hosted in Germany
German web analytics service that recognises visits without cookies. Adds funnels, events, A/B testing and a URL shortener; the cloud version runs on servers in Germany.
Open-source web analytics with error and speed tracking
Open-source, cookie-free web analytics that also tracks page speed and JavaScript errors. The cloud service stores data in Germany; a free Community Edition can be self-hosted.
Website analytics with heatmaps, recordings and surveys
Cookie-less website analytics from Visitor Analytics GmbH that bundles traffic stats with session recordings, heatmaps, funnels and on-site surveys. Data is processed on servers in Germany.
Experience analytics: replays, heatmaps and journeys
Behaviour analytics platform showing how visitors use a site through session replays, heatmaps, funnels and journeys. Since 2024 it bundles the Hotjar and Heap products it acquired.
Session replay, heatmaps and funnels for websites
Danish behaviour analytics tool that records sessions and builds heatmaps, funnels and form reports to show where visitors drop off. Data is stored in the EU.
Privacy-friendly analytics plugin for WordPress
A WordPress plugin that counts visits inside your own site and database, with no cookies and no third-party service. The core plugin is free and GPL-licensed; Pro adds reports.
Product analytics for mobile, web and desktop apps
Product analytics for apps and websites, with crash reports, push notifications and A/B tests. Offered as a managed private cloud, self-hosted Enterprise, or a source-available Lite edition.
A company counts as European if it's headquartered in Europe: the EU, the EEA, Switzerland, the UK, or elsewhere in geographic Europe, never Russia or Belarus. Headquarters means where it's run from, not a registered office. Companies founded in Europe but headquartered elsewhere today are listed separately, and a non-European owner is always named.
Each company was checked against its own legal notice, pricing page and data-processing terms, and its G2 page. The order weighs how fully each one replaces the US leaders, its track record and its ratings. No company paid to be listed or ranked.
Plausible Analytics (Estonia) for sites that want simple traffic stats without consent banners, Piwik PRO (Poland) for larger teams that need GA4-level depth and tagging and Simple Analytics (Netherlands) for marketing teams that need basic traffic and campaign numbers. Each is headquartered in Europe; the table compares their hosting, prices and G2 ratings.
Simple Analytics, TWIPLA, Contentsquare, Mouseflow and Koko Analytics have a free plan with no time limit.
Plausible Analytics, Piwik PRO, Simple Analytics, etracker, Pirsch Analytics, Swetrix, TWIPLA and Mouseflow store customer data in Europe by default. Being European doesn't make a tool GDPR compliant on its own: check its data processing agreement too.
Yes: Plausible Analytics, Swetrix and Koko Analytics, which you can also host on your own servers.
Plausible and Simple Analytics set no cookies and store no personal data, and both say no cookie banner is needed for them. Rules differ by country, so check your regulator's guidance.
Plausible and Swetrix are AGPL-licensed and can be self-hosted. Koko Analytics is a GPL WordPress plugin. Matomo is GPL too, but its company is now based in New Zealand.
Piwik PRO, from Poland, covers web and app analytics with a tag manager and consent tool. etracker, from Germany, adds e-commerce reports and conversion upload to ad platforms.
