Email marketing software sends newsletters and automated campaigns to a mailing list, runs sign-up forms and unsubscribes, and reports opens and clicks. A mailing list is personal data, so many European senders prefer a provider based in Europe that keeps the list on European servers. The strongest European options are Brevo (France) for small businesses wanting email, SMS and CRM together, MailerLite (Ireland) for creators and small businesses sending regular newsletters and CleverReach (Germany) for German-speaking SMBs that want simple, EU-hosted newsletters.
Best first. Headcount and founding year come from LeadWave's database; prices, hosting and G2 ratings from each company's own pages and G2, checked in November 2026.
| Alternative | Headquarters | Founded | Employees | G2 rating | Free plan | Paid plans from | Your data | Open source |
|---|---|---|---|---|---|---|---|---|
1 Brevo | Paris, France | 2012 | 464 | 4.5 (2,517 reviews) | Yes | €7/account/month | In Europe | No |
2 MailerLite | Dublin, Ireland | 2010 | 68 | 4.6 (1,111 reviews) | Yes | €11/account/month | In Europe | No |
3 CleverReach | Rastede, Germany | 2007 | — | 4.0 (23 reviews) | Yes | €15/account/month | In Europe | No |
4 GetResponse | Gdańsk, Poland | 1998 | 468 | — | Yes | €16/account/month | — | No |
5 Mailjet | Paris, France | 2010 | — | 3.9 (176 reviews) | Yes | $9/account/month | In Europe | No |
6 Sender | Vilnius, Lithuania | 2012 | 18 | 4.7 (263 reviews) | Yes | $9/account/month | In Europe | No |
7 EmailOctopus | London, United Kingdom | 2014 | 9 | 4.2 (39 reviews) | Yes | $9/account/month | In Europe | No |
8 rapidmail | Freiburg im Breisgau, Germany | 2008 | — | — | No | €15/account/month | In Europe | No |
9 Laposta | Zutphen, Netherlands | — | — | — | Yes | €210/account/year | In Europe | No |
10 Omnisend | Vilnius, Lithuania | 2014 | 154 | 4.6 (1,242 reviews) | Yes | $16/account/month | — | No |
11 Dotdigital | London, United Kingdom | 1999 | — | 4.4 (1,195 reviews) | No | — | In Europe | No |
12 Actito | Louvain-la-Neuve, Belgium | 2000 | 271 | 4.3 (179 reviews) | No | — | In Europe | No |
13 Apsis | Malmö, Sweden | 2001 | — | 4.4 (15 reviews) | No | €110/account/month | In Europe | No |
14 Inxmail | Freiburg im Breisgau, Germany | 1999 | — | — | No | €200/account/month | In Europe | No |
15 Splio | Paris, France | 2001 | 168 | 4.3 (9 reviews) | No | — | In Europe | No |
16 Manago AI (formerly SALESmanago) | Kraków, Poland | — | — | 4.4 (330 reviews) | No | — | In Europe | No |
17 Ecomail | Prague, Czech Republic | 2021 | 6 | 4.8 (29 reviews) | Yes | $20/account/month | — | No |
18 SAP Engagement Cloud (Emarsys) | Vienna, Austria | 2000 | 784 | 4.2 (652 reviews) | No | — | — | No |
Each page ranks the European options for that tool's users and says how each one compares.
Email, SMS and WhatsApp campaigns with a sales CRM
Formerly Sendinblue. Sends newsletters, automated emails, SMS and transactional email, with a contact database and an add-on sales CRM for deals and pipelines.
Simple newsletters, automations and landing pages
Email marketing tool with a drag-and-drop editor, automations, forms, landing pages and simple websites. Built in Lithuania, now remote-first and owned by Poland's Vercom.
Newsletter tool with German hosting
Drag-and-drop newsletters, sign-up forms, automation workflows and reports. Data is kept in European data centres. The company says it has no outside investors.
Email marketing, automation, webinars and course tools
Email marketing platform with unlimited sends on paid plans, automation workflows, landing pages, sales funnels, webinars and online course tools for selling digital products.
Newsletters plus transactional email API
Email campaigns with a collaborative editor, plus an API and SMTP relay for transactional email. Part of Sweden's Sinch; European customers contract with Mailjet SAS under French law.
Low-cost newsletters, automation and SMS
Email and SMS campaigns, automations, pop-ups and landing pages at low prices, with a free plan up to 2,500 subscribers. Subscriber data is hosted in the EU.
Plain, affordable newsletters with a generous free plan
Newsletter tool with a drag-and-drop editor, forms, landing pages and basic automations. Free up to 2,500 subscribers; data is stored on AWS in the EU, mainly Ireland.
Simple newsletters hosted in Germany
Newsletter software with templates, sign-up forms, basic automation and pay-per-send credits. Servers are in Germany. Run by Positive Group Deutschland, part of France's Positive Group (formerly Sarbacane).
Dutch newsletter tool, free up to 2,000 contacts
Dutch-language newsletter software with a drag-and-drop editor, forms and an unlimited-user account. Free up to 2,000 contacts; data is stored in the Netherlands.
Email and SMS marketing for online shops
Email and SMS automation built for e-commerce, with Shopify and other store integrations, product recommendations and revenue reports. Started in 2014 as Soundest; also has offices in London and Charleston.
Email, SMS and CDP for retail and e-commerce
Marketing automation platform with email, SMS, a customer data platform and e-commerce integrations such as Magento and Shopify. Listed on London's AIM market. European accounts are stored in EU regions.
Omnichannel marketing automation for mid-size and large brands
Customer data and campaign platform for email, SMS, WhatsApp and push, with journeys and AI scoring. Founded in Belgium in 2000 and part of Ibexa Group since 2023. Prices on request.
Nordic email, SMS and marketing automation
Email and SMS marketing with segmentation, automation flows, forms, surveys and event tools. Founded in Sweden in 2001 and owned by Belgium's Efficy since 2021. Data stored in Ireland.
Email marketing and transactional email, hosted in Germany
Email platform for mid-size and large companies covering campaigns, automation and transactional email, hosted in Germany. Priced by sending volume with unlimited contacts. Owner-managed since 1999.
CRM marketing, loyalty and CDP for retailers
Marketing platform for retail and consumer brands: email and SMS campaigns, a customer data platform, loyalty programmes, mobile wallet and predictive AI from its Tinyclues merger. Sold through sales, no public prices.
E-commerce marketing automation and CDP, formerly SALESmanago
Customer data platform and marketing automation for online retailers: email, web push, SMS, WhatsApp, product recommendations and AI agents. Priced by active contacts through a calculator.
Czech email marketing for shops and SMBs
Email campaigns, automations and e-commerce integrations from a Prague company that also runs ecomail.cz. Priced by active contacts, with a small free plan.
Enterprise omnichannel marketing, now part of SAP
Enterprise customer engagement platform for email, SMS, push and ads, founded in Vienna as Emarsys and now sold by SAP as SAP Engagement Cloud. Sales-led, no public prices.
LeadWave's database has 36 companies headquartered in Europe that our Email Marketing list matches, most of them in the United Kingdom (11), Poland (4), Sweden (4), Spain (3) and the Czech Republic (2). Here are the 15 largest; all 36, with their CEOs' contacts, are in the Europe SaaS companies list.
| Company | Country | Employees | Funding | CEO |
|---|---|---|---|---|
1 Sinchsinch.com | Sweden | 1,740 | $1.5B | Laurinda Pang |
| 2GetResponsegetresponse.com | Poland | 468 | — | Simon Grabowski |
| 3Brevobrevo.com | France | 464 | $197.7M | Armand Thiberge |
4 dotDigital Groupdotdigitalgroup.com | United Kingdom | 201–500 | — | Tink Taylor |
| 5Omnisendomnisend.com | United Kingdom | 154 | — | Rytis Lauris |
6 MailUpmailup.com | Italy | 120 | — | — |
7 BriefYourMarket.combriefyourmarket.com | United Kingdom | 70 | — | Nigel Basel |
8 ExpertSenderexpertsender.com | Poland | 58 | — | Krzysztof Jarecki |
9 Apifonapifon.com | Greece | 56 | — | Konstantinos Stroumpakis |
10 Elastic Emailelasticemail.com | Poland | 33 | — | Joshua Perina |
11 Bouncerusebouncer.com | Poland | 30 | — | Radosław Kaczynski |
12 Clientifyclientify.com | Spain | 29 | — | Jesús Cuadrado |
| 13Sender.netsender.net | Lithuania | 18 | — | Edgaras Vaitkevicius |
14 Acumbamailacumbamail.com | Spain | 15 | — | Ignacio Arriaga |
15 Mailkitmailkit.eu | Czech Republic | 15 | — | Jakub Olexa |
Showing the 15 largest of 36. Headcount is the latest known figure.
A company counts as European if it's headquartered in Europe: the EU, the EEA, Switzerland, the UK, or elsewhere in geographic Europe, never Russia or Belarus. Headquarters means where it's run from, not a registered office. Companies founded in Europe but headquartered elsewhere today are listed separately, and a non-European owner is always named.
Each company was checked against its own legal notice, pricing page and data-processing terms, and its G2 page. The order weighs how fully each one replaces the US leaders, its track record and its ratings. No company paid to be listed or ranked.
Brevo (France) for small businesses wanting email, SMS and CRM together, MailerLite (Ireland) for creators and small businesses sending regular newsletters and CleverReach (Germany) for German-speaking SMBs that want simple, EU-hosted newsletters. Each is headquartered in Europe; the table compares their hosting, prices and G2 ratings.
Brevo, MailerLite, CleverReach, GetResponse, Mailjet, Sender, EmailOctopus, Laposta, Omnisend and Ecomail have a free plan with no time limit.
LeadWave's database lists 36 European Email Marketing software companies, most of them in United Kingdom (11) and Poland (4). All of them, with their CEOs' contacts, are in our list of 4,000+ European SaaS companies.
Brevo, MailerLite, CleverReach, Mailjet, Sender, EmailOctopus (AWS in Ireland), rapidmail and Inxmail (Germany) and Laposta (the Netherlands) store subscriber data in Europe.
Yes. MailerLite was started in Lithuania, European customers contract with MailerLite Limited in Dublin, and it has been owned by Poland's Vercom since 2022.
Dotdigital, Actito, Apsis, Inxmail, Splio, Manago AI and SAP's Emarsys are sales-led platforms for mid-size and large brands, with customer data platforms, SMS and push alongside email.
