German ecommerce platform for B2C and B2B stores. The open-source Community Edition is free to self-host; paid plans add B2B tools and support. PayPal holds a minority stake of about 41%.
Compared with Shopify: Open-source shop system you can self-host free, or run on paid plans from €600 a month. Needs more setup and agency help than Shopify; stronger B2B tools in higher tiers.
- Headquarters
- Schöppingen, Germany
- Founded
- 2000
- Your data
- Self-hosted
- Price
- From €600/month
- Free plan
- Yes
- Best for
- Mid-size brands wanting open source with paid support
Open-source shop software you can download and host yourself for free, or rent as PrestaShop Hosted. Features come from a large marketplace of paid modules and themes. Owned by Poland's cyber_Folks since February 2026.
Compared with Shopify: Free open-source store software, or PrestaShop Hosted from €24 a month on annual billing. Many features Shopify includes come as paid modules, and updates need more technical care.
- Headquarters
- Paris, France
- Founded
- 2007
- Owned by
- cyber_Folks (Poland)
- Your data
- Self-hosted
- Price
- From €24/month, billed yearly
- Free plan
- Yes
- Best for
- Small merchants who want a free, self-hosted store
French SaaS shop builder with hosting and data in France, built-in SEO and AI writing tools. The entry plan charges a 2% fee on sales on top of the subscription.
Compared with Shopify: Hosted store builder with hosting and data in France, from €24.90 a month excluding VAT plus 2% of sales on the entry plan. Its site and plans are in French.
- Headquarters
- Nice, France
- Founded
- 2008
- Employees
- 1
- Your data
- In Europe
- Price
- From €24.90/month, billed yearly
- Free plan
- No
- Best for
- French small businesses opening a first store
Hosted shop builder from Prague with Czech and Slovak versions. A free plan covers up to 10 products; paid plans add more products, staff accounts and features.
Compared with Shopify: Hosted builder from Prague with a free plan for 10 products and paid plans from 440 CZK a month. Made for Czech and Slovak shops, not international brands.
- Headquarters
- Prague, Czech Republic
- Your data
- Not stated
- Price
- From CZK 440/month
- Free plan
- Yes
- Best for
- Small shops selling in Czechia and Slovakia
SaaS shop platform from Szczecin with built-in warehouse, courier and payment tools, used by about 8,000 active stores. Its parent IAI also runs Shoprenter in Hungary.
Compared with Shopify: Polish hosted platform with warehouse, courier and payment tools built in, from 29 zł net a month. Focused on the Polish market rather than global selling.
- Headquarters
- Szczecin, Poland
- Owned by
- Montagu Private Equity (United Kingdom)
- Your data
- Not stated
- Price
- From PLN 29/month
- Free plan
- No
- Best for
- Polish merchants wanting shop and fulfilment in one
Cloud ERP for online retailers, formerly plentymarkets. Combines product data, orders, warehouse and customer records with its own web shop and connections to online marketplaces.
Compared with Shopify: Cloud ERP with its own shop and marketplace connections, from €59 a month. Fits sellers spread across many marketplaces more than brands focused on one storefront.
- Headquarters
- Kassel, Germany
- Founded
- 2006
- Your data
- Not stated
- Price
- From €59/month
- Free plan
- No
- Best for
- Multichannel sellers listing on many marketplaces
German software for online sellers: JTL-Wawi manages stock, orders and marketplace listings, and JTL-Shop adds a web store. The Start plan is free for up to 500 items.
Compared with Shopify: German merchant ERP with a connected shop; the Start plan is free up to 500 items. Built around stock and order management and aimed at German sellers.
- Headquarters
- Hückelhoven, Germany
- Founded
- 2008
- Your data
- Not stated
- Price
- From €119/month
- Free plan
- Yes
- Best for
- German merchants selling in a shop and on marketplaces
API-first commerce platform for enterprises that build their own storefronts. Customers choose a data region, including Google Cloud in Belgium or AWS in Frankfurt.
Compared with Shopify: Headless APIs for enterprises leaving Shopify Plus, with data in a European region if chosen. A development team must build the storefront; prices on request.
- Headquarters
- Munich, Germany
- Founded
- 2006
- Employees
- 325
- Funding raised
- $167.7M
- Your data
- EU region available
- Price
- On request
- Free plan
- No
- Best for
- Enterprises building custom headless storefronts
Berlin commerce platform for complex B2B, self-service portal and marketplace projects, run as a cloud service and built with implementation partners. Prices are on request.
Compared with Shopify: Enterprise platform from Berlin for B2B and marketplace projects, delivered with implementation partners. Far larger projects and budgets than Shopify; prices on request.
- Headquarters
- Berlin, Germany
- Founded
- 2014
- Employees
- 435
- Funding raised
- $152M
- Your data
- Not stated
- Price
- On request
- Free plan
- No
- Best for
- Enterprises with complex B2B or marketplace needs
Open-source ecommerce framework built on PHP and Symfony, used by developers for custom B2C, B2B and marketplace stores. Joined Poland's cyber_Folks group in February 2026.
Compared with Shopify: Open-source PHP framework, free to self-host, for fully custom stores. Developers must build and run the shop, unlike Shopify's ready-made storefront.
- Headquarters
- Białe Błota, Poland
- Founded
- 2011
- Owned by
- cyber_Folks (Poland)
- Your data
- Self-hosted
- Price
- Free
- Free plan
- Yes
- Best for
- PHP teams building a custom store
GraphQL commerce API from Wrocław, open source under the BSD-3 licence. Free to self-host; the managed Saleor Cloud starts at $1,599 a month for up to $200,000 in monthly sales.
Compared with Shopify: Open-source GraphQL commerce API from Wrocław, free to self-host or from $1,599 a month on Saleor Cloud. Headless only, so a team builds the storefront.
- Headquarters
- Wrocław, Poland
- Your data
- Self-hosted
- Price
- From $1599/month
- Free plan
- Yes
- Best for
- Engineering teams building headless storefronts
