Ecommerce platforms run an online store: product catalogue, checkout, orders and payments, either as hosted software or as code you host yourself. European merchants often want a vendor run from Europe, or an open-source system they can host wherever they choose. The strongest European options are Shopware (Germany) for mid-size brands wanting open source with paid support, PrestaShop (France) for small merchants who want a free, self-hosted store and commercetools (Germany) for enterprises building custom headless storefronts.
Best first. Headcount and founding year come from LeadWave's database; prices, hosting and G2 ratings from each company's own pages and G2, checked in November 2026.
| Alternative | Headquarters | Founded | Employees | G2 rating | Free plan | Paid plans from | Your data | Open source |
|---|---|---|---|---|---|---|---|---|
1 Shopware | Schöppingen, Germany | 2000 | — | 4.2 (198 reviews) | Yes | €600/month | Self-hosted | Yes |
2 PrestaShop | Paris, France | 2007 | — | 4.3 (160 reviews) | Yes | €24/month | Self-hosted | Yes |
3 commercetools | Munich, Germany | 2006 | 325 | 4.5 (17 reviews) | No | — | EU region available | No |
4 Spryker | Berlin, Germany | 2014 | 435 | 4.4 (140 reviews) | No | — | — | No |
5 PlentyONE | Kassel, Germany | 2006 | — | — | No | €59/month | — | No |
6 JTL | Hückelhoven, Germany | 2008 | — | — | Yes | €119/month | — | No |
7 WiziShop | Nice, France | 2008 | 1 | — | No | €24.90/month | In Europe | No |
8 Shoptet | Prague, Czech Republic | — | — | — | Yes | CZK 440/month | — | No |
9 IdoSell | Szczecin, Poland | — | — | — | No | PLN 29/month | — | No |
10 Sylius | Białe Błota, Poland | 2011 | — | 4.2 (7 reviews) | Yes | Free | Self-hosted | Yes |
11 Saleor | Wrocław, Poland | — | — | — | Yes | $1599/month | Self-hosted | Yes |
12 Vendure | Vienna, Austria | — | — | — | Yes | €199/month | Self-hosted | Yes |
13 Shoper | Poland | — | — | — | No | — | — | No |
Each page ranks the European options for that tool's users and says how each one compares.
Open-source shop system for growing brands
German ecommerce platform for B2C and B2B stores. The open-source Community Edition is free to self-host; paid plans add B2B tools and support. PayPal holds a minority stake of about 41%.
Open-source store software with a hosted option
Open-source shop software you can download and host yourself for free, or rent as PrestaShop Hosted. Features come from a large marketplace of paid modules and themes. Owned by Poland's cyber_Folks since February 2026.
Headless commerce APIs for large retailers
API-first commerce platform for enterprises that build their own storefronts. Customers choose a data region, including Google Cloud in Belgium or AWS in Frankfurt.
Commerce platform for B2B and marketplaces
Berlin commerce platform for complex B2B, self-service portal and marketplace projects, run as a cloud service and built with implementation partners. Prices are on request.
Ecommerce ERP with a shop and marketplace links
Cloud ERP for online retailers, formerly plentymarkets. Combines product data, orders, warehouse and customer records with its own web shop and connections to online marketplaces.
Merchant ERP with a connected online shop
German software for online sellers: JTL-Wawi manages stock, orders and marketplace listings, and JTL-Shop adds a web store. The Start plan is free for up to 500 items.
Hosted online store builder from France
French SaaS shop builder with hosting and data in France, built-in SEO and AI writing tools. The entry plan charges a 2% fee on sales on top of the subscription.
Hosted store builder for Czech and Slovak shops
Hosted shop builder from Prague with Czech and Slovak versions. A free plan covers up to 10 products; paid plans add more products, staff accounts and features.
Hosted shop platform for Polish online stores
SaaS shop platform from Szczecin with built-in warehouse, courier and payment tools, used by about 8,000 active stores. Its parent IAI also runs Shoprenter in Hungary.
Open-source Symfony framework for custom stores
Open-source ecommerce framework built on PHP and Symfony, used by developers for custom B2C, B2B and marketplace stores. Joined Poland's cyber_Folks group in February 2026.
Open-source headless commerce API
GraphQL commerce API from Wrocław, open source under the BSD-3 licence. Free to self-host; the managed Saleor Cloud starts at $1,599 a month for up to $200,000 in monthly sales.
Open-source headless commerce for B2B
TypeScript commerce framework from Vienna focused on B2B: company accounts, quotes, contract prices and approvals. The core is open source under GPLv3; paid plans add B2B capabilities and support.
Hosted online store platform for Polish merchants
Polish SaaS shop builder with plans priced in złoty for small and mid-size shops. Now run by the cyber_Folks group, which also owns PrestaShop and Sylius.
LeadWave's database has 326 companies headquartered in Europe that our Ecommerce list matches, most of them in the United Kingdom (103), Germany (34), France (30), the Netherlands (24) and Spain (14). Here are the 15 largest; all 326, with their CEOs' contacts, are in the Europe SaaS companies list.
| Company | Country | Employees | Funding | CEO |
|---|---|---|---|---|
1 Retviewsretviews.com | Belgium | 3,000 | — | Daniel Harari |
2 Target2Selltarget2sell.com | France | 810 | $6.4M | Tzipi Avioz |
3 Sana Commercesana-commerce.com | Netherlands | 382 | — | Sebastiaan Verhaar |
4 Budbeebudbee.com | Sweden | 334 | $112.3M | — |
5 Kelkookelkoo.com | United Kingdom | 286 | $3M | Richard Stables |
6 Seven Senderssevensenders.com | Germany | 239 | $65.8M | Johannes Plehn |
7 iAdvizeiadvize.com | France | 236 | $55.1M | Julien Hervouet |
8 TRADEBYTEtradebyte.com | Germany | 231 | $12M | Matthias Schulte |
9 Packlinkpacklink.com | Spain | 227 | $23.5M | — |
10 Dixadixa.com | Denmark | 222 | $16.9M | Mads Fosselius |
11 Centracentra.com | Sweden | 189 | — | Martin Jensen |
12 Lengowlengow.com | France | 182 | $13.4M | Nicolas Appert |
13 Commerce Media Techcm.tech | Poland | 175 | $1M | Aleksander Fronczek |
14 Taxdootaxdoo.com | Germany | 164 | $21.4M | Christian Königsheim |
15 edroneedrone.me | Poland | 163 | $8.7M | Michal Blak |
Showing the 15 largest of 326. Headcount is the latest known figure.
A company counts as European if it's headquartered in Europe: the EU, the EEA, Switzerland, the UK, or elsewhere in geographic Europe, never Russia or Belarus. Headquarters means where it's run from, not a registered office. Companies founded in Europe but headquartered elsewhere today are listed separately, and a non-European owner is always named.
Each company was checked against its own legal notice, pricing page and data-processing terms, and its G2 page. The order weighs how fully each one replaces the US leaders, its track record and its ratings. No company paid to be listed or ranked.
Shopware (Germany) for mid-size brands wanting open source with paid support, PrestaShop (France) for small merchants who want a free, self-hosted store and commercetools (Germany) for enterprises building custom headless storefronts. Each is headquartered in Europe; the table compares their hosting, prices and G2 ratings.
Shopware, PrestaShop, JTL, Shoptet, Sylius, Saleor and Vendure have a free plan with no time limit.
WiziShop stores customer data in Europe by default. Being European doesn't make a tool GDPR compliant on its own: check its data processing agreement too.
Yes: Shopware, PrestaShop, Sylius, Saleor and Vendure, which you can also host on your own servers.
LeadWave's database lists 326 European Ecommerce software companies, most of them in United Kingdom (103) and Germany (34). All of them, with their CEOs' contacts, are in our list of 4,000+ European SaaS companies.
Shopware (MIT licence, Germany), PrestaShop (OSL 3.0, France), Sylius (MIT, Poland), Saleor (BSD-3, Poland) and Vendure (GPLv3, Austria) publish their core code under open-source licences, so you can run the store on servers you choose.
The open-source editions of Shopware, PrestaShop, Sylius, Saleor and Vendure are free to download; you pay only for hosting and development. Shoptet has a free hosted plan for up to 10 products, and JTL's Start plan is free for up to 500 items.
commercetools from Munich and Spryker from Berlin sell API-first platforms to enterprises, with prices on request. commercetools lets customers keep data in a European region. Shopware's paid plans start at €600 a month excluding VAT.
