Formerly Sendinblue. Sends newsletters, automated emails, SMS and transactional email, with a contact database and an add-on sales CRM for deals and pipelines.
Compared with HubSpot: Covers HubSpot's marketing side: email, SMS, automation and a sales CRM in one account, with a free plan and EU servers. The CRM is simpler than Sales Hub.
- Headquarters
- Paris, France
- Founded
- 2012
- Employees
- 464
- Funding raised
- $197.7M
- Your data
- In Europe
- Price
- From €7/account/month
- Free plan
- Yes
- Best for
- Small businesses wanting email, SMS and CRM together
Modular suite where the CRM app links to sales, invoicing, email marketing, helpdesk and accounting. One app is free for unlimited users, and the Community edition can be self-hosted.
Compared with HubSpot: CRM, email marketing and marketing automation apps next to invoicing and helpdesk, from €14.90 per user for all apps. Setup takes more work than HubSpot.
- Headquarters
- Grand-Rosière, Belgium
- Founded
- 2005
- Employees
- 1,881
- Funding raised
- $104.1M
- Your data
- EU region available
- Price
- From €14.90/user/month, billed yearly
- Free plan
- Yes
- Best for
- Companies that want CRM tied to invoicing and ERP
B2B CRM with modules for sales pipelines, marketing emails and customer service. Cloud data sits in data centres in Norway. Offices in the Nordics, Germany, the Netherlands and Switzerland.
Compared with HubSpot: Sales, marketing and service modules like HubSpot's hubs, from €45 per user, with data in Norway. No free plan and a smaller integration marketplace.
- Headquarters
- Oslo, Norway
- Founded
- 1990
- Owned by
- Axcel (Denmark)
- Your data
- In Europe
- Price
- From €45/user/month, billed yearly
- Free plan
- No
- Best for
- B2B companies wanting sales, marketing and service together
CRM for sales, marketing and service teams in mid-size and large organisations, hosted in France or installed on-premise. The group also owns the webCRM and Apsis brands.
Compared with HubSpot: Mid-market CRM with marketing and service modules, hosted in France, from €69 per user. No free plan, unlike HubSpot.
- Headquarters
- Brussels, Belgium
- Your data
- In Europe
- Price
- From €69/user/month
- Free plan
- No
- Best for
- Mid-size companies that need a configurable CRM in Europe
CRM with a customisable data model, automatic contact sync and enrichment, workflows and reporting. Free for up to three seats. Customers outside the US contract with Attio Limited in London.
Compared with HubSpot: Flexible CRM for startups leaving HubSpot's CRM, free for three seats. No landing pages or marketing automation like Marketing Hub.
- Headquarters
- London, United Kingdom
- Founded
- 2019
- Employees
- 137
- Your data
- Not stated
- Price
- From $35/user/month, billed yearly
- Free plan
- Yes
- Best for
- Startups and scale-ups building their own sales process
Contact and pipeline CRM for small teams that sell through relationships, with LinkedIn import, enrichment, email campaigns and sequences. Hosted on AWS in the EU; contracts are with Folk Inc. in Delaware.
Compared with HubSpot: Contact CRM with email campaigns and sequences, from €22 per user, data on AWS in the EU. No landing pages, ads or content tools.
- Headquarters
- Paris, France
- Founded
- 2020
- Employees
- 62
- Your data
- In Europe
- Price
- From €22/user/month, billed yearly
- Free plan
- No
- Best for
- Founders, agencies and small sales teams
All-in-one tool for small service companies: contacts, deals, quotes, projects, time tracking and invoicing, including Peppol e-invoices. Data is hosted on AWS in Ireland. Part of Norway's Visma group.
Compared with HubSpot: Replaces HubSpot's CRM for small service firms and adds quotes, projects and invoicing, from €50 per user. Pair it with a separate newsletter tool.
- Headquarters
- Ghent, Belgium
- Founded
- 2012
- Employees
- 210
- Funding raised
- $37M
- Owned by
- Visma (Norway)
- Your data
- In Europe
- Price
- From €50/user/month, billed yearly
- Free plan
- No
- Best for
- Service businesses that quote and invoice from the CRM
B2B sales CRM that logs contacts, emails and meetings from Gmail or Outlook automatically, tracks email opens and sends email sequences. Data is stored on Google Cloud in Belgium.
Compared with HubSpot: Sales CRM that logs emails and meetings automatically and sends email sequences, from €29 per user, with data in Belgium. No landing pages or content tools.
- Headquarters
- Antwerp, Belgium
- Founded
- 2014
- Employees
- 8
- Funding raised
- $406.9K
- Your data
- In Europe
- Price
- From €29/user/month, billed yearly
- Free plan
- No
- Best for
- Small B2B sales teams that dislike data entry
Sales CRM combined with quotes, invoicing, e-invoicing and cash-flow tracking, aimed at small and mid-size French companies. Data is stored on its own servers at Scaleway in France.
Compared with HubSpot: French CRM with quotes, invoicing and payments, hosted in France, from €49 per user. Focused on selling and invoicing rather than inbound marketing.
- Headquarters
- La Rochelle, France
- Founded
- 2009
- Owned by
- TeamSystem (Italy)
- Your data
- In Europe
- Price
- From €49/user/month, billed yearly
- Free plan
- No
- Best for
- French SMEs that sell and invoice from one tool
Email and SMS marketing with segmentation, automation flows, forms, surveys and event tools. Founded in Sweden in 2001 and owned by Belgium's Efficy since 2021. Data stored in Ireland.
Compared with HubSpot: Covers Marketing Hub tasks such as email, SMS, forms and automation flows, with data in Ireland. No sales CRM of its own; owner Efficy sells that.
- Headquarters
- Malmö, Sweden
- Founded
- 2001
- Owned by
- Efficy (Belgium)
- Your data
- In Europe
- Price
- From €110/account/month
- Free plan
- No
- Best for
- Nordic mid-size companies wanting email plus automation
Email marketing platform with unlimited sends on paid plans, automation workflows, landing pages, sales funnels, webinars and online course tools for selling digital products.
Compared with HubSpot: Email marketing, automation, landing pages and webinars from Poland, with a free plan. Replaces Marketing Hub features but not Sales Hub.
- Headquarters
- Gdańsk, Poland
- Founded
- 1998
- Employees
- 468
- Your data
- Not stated
- Price
- From €16/account/month
- Free plan
- Yes
- Best for
- Marketers who also run webinars or sell courses
