Enterprise CRM for sales automation, guided selling, forecasting and analytics, built to work with SAP's ERP. Customers can choose the data centre region during implementation. Prices on request.
Compared with Salesforce: The closest European match in scope for large enterprises, especially SAP ERP users. Prices on request; customers can choose the data centre region.
- Headquarters
- Walldorf, Germany
- Founded
- 1972
- Your data
- EU region available
- Price
- On request
- Free plan
- No
- Best for
- Large enterprises already running SAP
B2B CRM with modules for sales pipelines, marketing emails and customer service. Cloud data sits in data centres in Norway. Offices in the Nordics, Germany, the Netherlands and Switzerland.
Compared with Salesforce: Sales, marketing and service in one CRM, from €45 per user with data in Norway. Fewer integrations than Salesforce's AppExchange; aimed at mid-size B2B firms.
- Headquarters
- Oslo, Norway
- Founded
- 1990
- Owned by
- Axcel (Denmark)
- Your data
- In Europe
- Price
- From €45/user/month, billed yearly
- Free plan
- No
- Best for
- B2B companies wanting sales, marketing and service together
CRM for sales, marketing and service teams in mid-size and large organisations, hosted in France or installed on-premise. The group also owns the webCRM and Apsis brands.
Compared with Salesforce: Configurable mid-market CRM hosted in France, with an on-premise option Salesforce lacks. From €69 per user. Smaller partner and app ecosystem.
- Headquarters
- Brussels, Belgium
- Your data
- In Europe
- Price
- From €69/user/month
- Free plan
- No
- Best for
- Mid-size companies that need a configurable CRM in Europe
Modular suite where the CRM app links to sales, invoicing, email marketing, helpdesk and accounting. One app is free for unlimited users, and the Community edition can be self-hosted.
Compared with Salesforce: CRM plus invoicing, inventory and accounting in one suite from €14.90 per user. Online backups are also copied to Canada. Fewer advanced sales features than Sales Cloud.
- Headquarters
- Grand-Rosière, Belgium
- Founded
- 2005
- Employees
- 1,881
- Funding raised
- $104.1M
- Your data
- EU region available
- Price
- From €14.90/user/month, billed yearly
- Free plan
- Yes
- Best for
- Companies that want CRM tied to invoicing and ERP
CRM with a customisable data model, automatic contact sync and enrichment, workflows and reporting. Free for up to three seats. Customers outside the US contract with Attio Limited in London.
Compared with Salesforce: Flexible modern CRM from London, free for three seats and $35 per user on Plus. Suits startups more than large enterprises; no published EU hosting commitment.
- Headquarters
- London, United Kingdom
- Founded
- 2019
- Employees
- 137
- Your data
- Not stated
- Price
- From $35/user/month, billed yearly
- Free plan
- Yes
- Best for
- Startups and scale-ups building their own sales process
All-in-one tool for small service companies: contacts, deals, quotes, projects, time tracking and invoicing, including Peppol e-invoices. Data is hosted on AWS in Ireland. Part of Norway's Visma group.
Compared with Salesforce: Simpler CRM for small service firms that adds quotes, projects and invoicing, from €50 per user. Hosted in Ireland. Far less customisation than Salesforce.
- Headquarters
- Ghent, Belgium
- Founded
- 2012
- Employees
- 210
- Funding raised
- $37M
- Owned by
- Visma (Norway)
- Your data
- In Europe
- Price
- From €50/user/month, billed yearly
- Free plan
- No
- Best for
- Service businesses that quote and invoice from the CRM
B2B sales CRM that logs contacts, emails and meetings from Gmail or Outlook automatically, tracks email opens and sends email sequences. Data is stored on Google Cloud in Belgium.
Compared with Salesforce: Logs emails and meetings automatically for small B2B teams, from €29 per user, with data in Belgium. Much less customisation and reporting depth than Salesforce.
- Headquarters
- Antwerp, Belgium
- Founded
- 2014
- Employees
- 8
- Funding raised
- $406.9K
- Your data
- In Europe
- Price
- From €29/user/month, billed yearly
- Free plan
- No
- Best for
- Small B2B sales teams that dislike data entry
Sales CRM combined with quotes, invoicing, e-invoicing and cash-flow tracking, aimed at small and mid-size French companies. Data is stored on its own servers at Scaleway in France.
Compared with Salesforce: French CRM with quotes, invoicing and e-invoicing, hosted in France, from €49 per user with a two-user minimum. Built for French SMEs, not multinational sales teams.
- Headquarters
- La Rochelle, France
- Founded
- 2009
- Owned by
- TeamSystem (Italy)
- Your data
- In Europe
- Price
- From €49/user/month, billed yearly
- Free plan
- No
- Best for
- French SMEs that sell and invoice from one tool
Contact and pipeline CRM for small teams that sell through relationships, with LinkedIn import, enrichment, email campaigns and sequences. Hosted on AWS in the EU; contracts are with Folk Inc. in Delaware.
Compared with Salesforce: Lightweight contact CRM with LinkedIn and email sync, from €22 per user, hosted on AWS in the EU. Not built for complex enterprise sales processes.
- Headquarters
- Paris, France
- Founded
- 2020
- Employees
- 62
- Your data
- In Europe
- Price
- From €22/user/month, billed yearly
- Free plan
- No
- Best for
- Founders, agencies and small sales teams
Open-source CRM for sales, marketing and service that is free to download and run on your own servers. SuiteCRM Ltd in Scotland sells managed hosting and support.
Compared with Salesforce: Open-source CRM you can run on your own servers for free, so data never leaves your control. Needs technical staff or paid hosting and support.
- Headquarters
- Stirling, United Kingdom
- Your data
- Self-hosted
- Price
- From £1560/account/year, billed yearly
- Free plan
- No
- Best for
- Organisations with IT staff that want full data control
Straightforward CRM for contacts, companies, deals and tasks, made by 42he in Cologne. Data is stored on servers in Germany. Free for three users and 200 contacts.
Compared with Salesforce: Simple German CRM with data in Germany, free for three users and €25 a month for a three-user team. Covers contacts, deals and tasks only.
- Headquarters
- Cologne, Germany
- Founded
- 2010
- Your data
- In Europe
- Price
- From €25/account/month
- Free plan
- Yes
- Best for
- Small German businesses, agencies and associations
