Feedly Ads in 2026: Does Advertising on Feedly Still Make Sense?
A native ad in Feedly readers' feeds. It still exists in 2026, but Feedly's focus has moved to threat intelligence, so test small and ask hard questions.
Impact
Low
Effort
Low
Time to results
Weeks
Budget
Needs a budget
Team
Marketing
Tools for this growth idea
Google AnalyticsUTM each ad to see the traffic it brings
CanvaMake the ad image for the in-feed card
What Feedly ads are
Feedly is an RSS reader: people follow blogs and news sites and read them in one feed. Since 2020 it has run a promoted content program. The ad appears inline in the feed the user is reading, Feedly shows only one ad per page, and BuySellAds sells and builds the placements. Feedly says it is “picky about the advertising we'll accept”.
The current BuySellAds listing offers one native placement, “Desktop Content Discovery”, in two flavors: a simple brand promotion ad, or a content syndication spot next to the day's most popular articles. Its numbers:
10M monthly unique users and 70M monthly pageviews
0.76% average CTR
readers aged 25 to 40 on average, 65% in the US and UK
audience segments: business, developers, consumer
past sponsors: Mailchimp, Shutterstock, Slack, Canva
There is no public rate card; BuySellAds quotes per campaign.
What changed in 2026
Be honest with yourself about the product you'd be buying into. Feedly's own focus has moved. Its website now leads with AI agents that track cyber threats for security teams, and the news reader has slid down the page. In August 2026 TechCrunch reported a weeklong slowdown that some users called “unusable”. Feedly blamed a bug, not the pivot. The same month it retired the Feedly Classic mobile app, which had a few hundred active users, without notifying them.
Feedly's CEO says fixing the basic RSS reader “is still a priority”, and its website still claims 15 million users. The ad program is still listed. But a channel whose owner is focused elsewhere is a channel where reach can shrink without warning, so buy short flights and ask for delivery data.
Why in-feed ads can work
RSS readers attract a particular person: someone who chose to follow dozens of sources and reads them on purpose. BuySellAds describes Feedly's readers as early adopters, tech enthusiasts, business professionals and avid news readers, which is why the past sponsors are work tools like Slack, Mailchimp and Canva. A native ad sitting between articles gets read the way the articles do: that's the argument behind the 0.76% average CTR on the listing.
The weak spots are the ones every native placement has. You can't target by job title or company, you can't see who clicked, and the ad competes with the content the reader actually came for.
Better options for the same idea
If your goal is a native ad in a feed of articles that tech people read every day, look at platforms where the feed is still the core business:
daily.dev sells in-feed native cards, a newsletter slot, homepage sponsorship and sponsored posts to developers, with a conversion pixel. Its customer stories include Postmark and context.dev.
Newsletters do the same job with more control over audience and timing. See newsletter sponsorships.
Product Hunt sells feed ads to founders and builders, priced by CPM. See Product Hunt ads.
Inoreader, the other big RSS reader, shows ads on its free plan (Pro removes them), but we found no public program for advertisers.
Feedly ads examples
SlackPast Feedly sponsor
Listed by BuySellAds as a past Feedly sponsor. A work tool that sells bottom-up fits a reader who curates their own information diet at work.
Listed by BuySellAds as a past Feedly sponsor. Marketers and newsletter writers are heavy RSS users, so a self-serve email tool reaches buyers who sign up alone.
Listed by BuySellAds as a past Feedly sponsor. Stock imagery is bought by the bloggers, editors and marketers who make up much of Feedly's reading audience.
The transactional email service advertises in daily.dev's developer feed, the closest active equivalent to a Feedly placement for dev tools. daily.dev reports Postmark gets 12.8x more new account signups from it than from Reddit.
From LeadWave’s own collection, saved as we found them since 2022. Some of these pages have changed since.
A sponsored card in Feedly's feed: Equinix Metal's Demo Day
How to run it: the playbook
Ask for current numbers.Request recent monthly impressions and CTR for the Feedly placement, the split between business, developer and consumer readers, and whether ads run on mobile.
Choose the format.Brand promotion if you have a strong one-line offer; content syndication if you have an article good enough to sit next to the day's top stories.
Write it like an article.The ad sits in a feed of headlines. A useful headline and a link to a genuinely useful page beat a slogan.
Run a short, tagged test.Book a two-to-four week flight with UTM links and a dedicated landing page, so the result doesn't depend on a channel that may change.
Compare with an active feed.Run the same creative on daily.dev or a newsletter in the same month and compare cost per signup.
What to measure
CTR against the 0.76% average BuySellAds lists for Feedly
Impressions delivered against impressions promised
Cost per signup and per activated user
Time on page and signup rate of Feedly visitors against your other referral traffic
Pitfalls
Assuming 2020-era reach: Feedly's focus and its news reader have changed since
No job-title or company targeting, so B2B buyers are mixed with consumers
Buying a long flight on a platform whose owner is focused on another product
Pointing a native, article-style ad at a generic homepage
Frequently asked questions
Yes. Feedly's promoted content program shows one native ad per page, inline in the feed, sold through BuySellAds. The listing is still live in 2026.
There is no public price. BuySellAds lists Feedly as “contact for pricing” and quotes based on availability, audience, timing and budget.
Yes, but its focus has shifted to AI threat intelligence for security teams. The news reader still works, though Feedly retired the Classic mobile app in August 2026 and had a weeklong slowdown that month.
daily.dev for in-feed ads to developers, newsletter sponsorships for most B2B audiences, and Product Hunt ads for founders and builders.
Rent the inbox of a newsletter your buyers already trust. Aircall got 2,100+ leads at a $1.96 CPC; the best sponsors buy the same newsletter for months.
Pay for reach among the founders and engineers on Product Hunt: feed ads, the homepage billboard or the newsletter. Cheap to test, hard to make pay back.
Turn the company blog into a named publication with a point of view and content only your product can teach. It earns trust, search traffic and citations.
