11x at a glance
Question | Answer | As of |
|---|---|---|
Who owns 11x? | It is private: founder Hasan Sukkar, staff and investors led by Benchmark and Andreessen Horowitz | Nov 2026 |
Valuation | About $320 million at its Series B; no later round reported | Nov 2024 |
Total raised | $76 million across three rounds | Nov 2024 |
Revenue | Not disclosed; 11x said it was approaching $10 million ARR in September 2024, a figure later disputed | Sep 2024 |
CEO | Prabhav Jain, formerly CTO; founder Hasan Sukkar stepped down | Since May 5, 2025 |
Founded | 2022, in London, by Hasan Sukkar | 2022 |
Headquarters | 677 Harrison Street, San Francisco; office in London | Nov 2026 |
Employees | About 50, the last company figure | Mar 2025 |
Products | AI agents for outbound, inbound and account expansion, by voice, chat and email | Nov 2026 |
Email format | {first}@11x.ai (about 92% of known addresses) | Nov 2026 |
The company is 11x AI, Inc. (11x). Its original London company, 11X Limited, was incorporated on October 3, 2022 (Companies House) and is now a wholly owned subsidiary of the US parent; its shareholders agreed to transfer it in May 2024 (Companies House). 11x moved its headquarters from London to San Francisco in 2024 (11x).
Who owns 11x?
11x is private and venture-backed, and it doesn’t publish its cap table. Its investors include Benchmark, which led the Series A and put Sarah Tavel on the board (TechCrunch); Andreessen Horowitz, which led the Series B; and HubSpot Ventures (Bloomberg Law). Project A led its first round (Project A). Founder Hasan Sukkar stepped down as CEO in May 2025 and became non-executive chairman (TechCrunch).
What is 11x’s revenue?
11x doesn’t publish revenue. The last figure it gave was in September 2024, when Sukkar said 11x was “approaching $10 million in annual recurring revenue” (TechCrunch). In March 2024 an industry newsletter described 11x going from $0 to $2 million ARR in six months (Growth Unhinged).
Those figures were later questioned. In March 2025 TechCrunch reported, citing current and former employees, that 11x counted customers still in trial periods in its ARR, and that one employee said a claimed $14 million was really about $3 million of contracts that had passed a three-month trial period. 11x said it reports “contracted ARR (CARR)” to its board, that investors knew this, and that its “retention rate is currently 79%” (TechCrunch). It has published no ARR since.
11x ARR (annual recurring revenue)
There is no current figure. The last ARR 11x gave was “approaching $10 million” in September 2024 (TechCrunch); the company’s own measure was contracted ARR, which includes signed contracts that customers could still cancel during a trial (TechCrunch).
11x MRR (monthly recurring revenue)
11x doesn’t publish MRR. Its September 2024 figure of nearly $10 million ARR would be about $800,000 a month; that is our calculation, on an old and disputed number.
How much has 11x raised? Funding and valuation
$76 million in three rounds, by Bloomberg’s count (Bloomberg Law); 11x itself says $75 million (11x). The latest is a $50 million Series B led by Andreessen Horowitz, announced on November 11, 2024 (11x), which valued 11x at $320 million (Bloomberg Law); TechCrunch’s sources put it at about $350 million (TechCrunch). No round has been reported since.
Round | Date | Amount | Lead | Valuation | Source |
|---|---|---|---|---|---|
Series B | Nov 11, 2024 | $50M | Andreessen Horowitz; HubSpot Ventures joined | $320M | |
Series A | Sep 16, 2024 | $24M | Benchmark | $90M, per one TechCrunch source | |
Pre-seed | Aug 11, 2023 | $2M | Project A | Not disclosed |
The Series A closed earlier in 2024 than it was announced, TechCrunch reported (TechCrunch).
What does 11x make? Products
11x sells AI agents for sales teams. It launched in 2023 with Alice, an AI sales development representative that researches prospects and writes outbound email (TechCrunch). Julian, an AI inbound sales rep that answers leads by phone and chat, followed in May 2025 (11x). In October 2026 Jain relaunched 11x as a platform for “finding new customers, converting demand the moment it shows up, and growing the accounts they already have” (11x).
Date | Launch, deal or acquisition | Source |
|---|---|---|
Nov 4, 2026 | Scout List, an AI prospect-list builder | |
Oct 14, 2026 | Relaunch as agents for outbound, inbound and expansion | |
May 7, 2025 | Partnership bringing Alice and Julian to IBM watsonx Orchestrate | |
May 7, 2025 | Julian, the inbound sales agent | |
Nov 11, 2024 | Acquires Opkit, a healthcare voice-AI startup, whose founders lead Alice 2.0 | |
Sep 2024 | An AI phone agent, then called Jordan | |
Aug 11, 2023 | Alice, its first AI sales agent |
The 2025 controversy
On March 24, 2025, TechCrunch reported that 11x had shown logos of companies that weren’t customers on its website. ZoomInfo said it “did not give them permission to use our logo in any manner, and we are not a customer”, and Airtable also said it wasn’t a customer. 11x said it had removed “any undesired or inaccurate customer mentions”, blaming “human error”, and Andreessen Horowitz denied rumours that it was suing (TechCrunch).
Six weeks later, on May 5, 2025, Sukkar stepped down as CEO. Bloomberg noted that the move followed TechCrunch’s report, which Sukkar had denied (Bloomberg Law). Sukkar said “different growth phases demand different leadership strengths” (tech.eu). As CEO, Jain says he made one rule: “we only sell to customers who are going to see real value from 11x” (11x).
11x vs Artisan, Clay and Qualified
The AI sales-agent market has grown past 11x’s 2024 valuation. Clay, the data and outreach platform, was valued at $7.1 billion in September 2026 (BetaKit). Salesforce bought Qualified, maker of the Piper AI SDR, for $1.2 billion in April 2026 (SEC), and its Agentforce products passed $1.5 billion of ARR (Salesforce). Artisan, the closest like-for-like rival, raised a $25 million Series A in April 2025 (TechCrunch), and Apollo.io was valued at $1.6 billion in 2023 (Yahoo Finance).
Who is the CEO of 11x?
Prabhav Jain, since May 5, 2025. He joined as CTO in 2024 from Brex (tech.eu), where he had worked for about four and a half years (Brex) since it bought his startup, Compose Labs, in 2020 (TechCrunch). Founder Hasan Sukkar, CEO from 2022, became non-executive chairman (TechCrunch). Jain signs 11x’s blog posts as CEO as of November 2026 (11x).
Person | Role | Source |
|---|---|---|
Prabhav Jain | CEO since May 5, 2025; CTO before that | |
Hasan Sukkar | Founder; CEO from 2022 to May 2025, then non-executive chairman | |
Chris Winkler | Head of marketing |
Full bios and contact routes: 11x CEO Prabhav Jain: email, LinkedIn and bio.
Where is 11x based?
San Francisco, at 677 Harrison Street, with an office at Brickfields Workspace in London (11x). It started in London and moved its headquarters in 2024; TechCrunch reported at the time that most key staff would move to San Francisco (TechCrunch).
11x had six people at launch in 2023 (TechCrunch), 27 in September 2024 (TechCrunch), and about 50 in December 2024 (tech.eu) and March 2025 (TechCrunch). It hasn’t given a newer figure.
What is 11x’s email format?
11x staff use just their first name: {first}@11x.ai, such as maya@11x.ai for a fictional Maya Chen. Every staff address 11x or its staff have published follows it.
Need | Official address |
|---|---|
Support and opt-outs | support@11x.ai |
Sales | The demo form; no sales inbox |
General and privacy | info@11x.ai |
Security reports | security@11x.ai |
Legal notices | legal@11x.ai |
All patterns, domains and official inboxes: 11x email format.
Key events
Date | Event |
|---|---|
Nov 4, 2026 | Launches Scout List (11x) |
Oct 14, 2026 | Relaunches as agents for outbound, inbound and expansion (11x) |
May 7, 2025 | Launches Julian; partners with IBM (11x) |
May 5, 2025 | Hasan Sukkar steps down as CEO; Prabhav Jain takes over (TechCrunch) |
Mar 24, 2025 | TechCrunch reports that 11x claimed customers it didn’t have (TechCrunch) |
Nov 11, 2024 | $50M Series B led by Andreessen Horowitz; buys Opkit (11x) |
Sep 16, 2024 | $24M Series A led by Benchmark; nearly $10M ARR claimed (TechCrunch) |
2024 | Moves its headquarters from London to San Francisco (11x) |
Aug 11, 2023 | Launches Alice with a $2M pre-seed round (TechCrunch) |
Oct 3, 2022 | 11X Limited incorporated in London (Companies House) |
More on 11x and similar companies
11x email format: the staff pattern, domains and official inboxes
11x CEO Prabhav Jain: from Brex to the CEO job, and founder Hasan Sukkar
AI sales companies: 11x and other AI sales software companies
AI agent SaaS companies: companies building AI agents
Outbound sales SaaS companies: software for outbound sales teams
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