Nooks at a glance
Question | Answer | As of |
|---|---|---|
Who owns Nooks? | Its founders, staff and investors including Kleiner Perkins, Lachy Groom and Tola Capital; it is private | Nov 2026 |
Valuation | $285 million after its Series B; no later round | Oct 2024 |
Equity raised | $70 million in three rounds | Oct 2024 |
Growth capital | $500 million from General Catalyst’s Customer Value Fund, not equity | Nov 4, 2026 |
Revenue | Not disclosed in dollars; ARR growing about 3x a year, 135% net revenue retention | Nov 2026 |
Customers | More than 2,000 companies, including Glean, Notion, Deel and Replit | Nov 2026 |
CEO | Dan Lee, co-founder | Nov 2026 |
Founded | 2020, at Stanford, by Dan Lee, Nikhil Cheerla and Rohan Suri | 2020 |
Headquarters | San Francisco, with offices in Seattle, Dublin and Sydney | Nov 2026 |
Email format | {first}.{last}@nooks.in for most staff; founders use {first}@nooks.in | Nov 2026 |
The company is Nooks Communications, Inc. (Nooks). It started on the domain nooks.in and now uses nooks.ai.
Nooks secures $500M and launches Node
On November 4, 2026, Nooks announced $500 million from General Catalyst’s Customer Value Fund and two launches: a Revenue Agent Platform, where reps and AI agents work the whole sales cycle together, and Node, which it calls “the first AI personal assistant for sales” (Nooks).
Node is “the EA for the AE”: it works every deal in the background, remembers what was promised on last week’s call, drafts the follow-up and sends it once the rep approves, flags a buyer who has gone quiet, and suggests the move most likely to restart a stalled deal. Every member of a deal team gets their own Node, and the Nodes share what works. Nooks says 96% of the emails its agents draft go out without edits. “For years, people have been prompting AI. With Node, the AI prompts you.”
The platform runs Deal, Outbound, Expansion and Coaching Agents today, with Inbound Agents due in the first quarter of 2027. Nooks trains its agents on more than a billion real sales interactions and makes the calls and sends the emails on its own infrastructure, so its agents see what happens next: the reply, the meeting, the closed deal. Node becomes generally available in early 2027 (PR Newswire).
What the $500 million is
It isn’t a funding round. General Catalyst’s Customer Value Fund pays for a company’s sales and marketing and is repaid from the customer value that spending creates, up to a fixed cap, without taking equity (General Catalyst). Nooks says it qualified because of its customer economics, and will use the money to launch products, sell to larger companies and abroad, and hire: it had more than 100 open roles. “AI will make companies want more salespeople, not fewer,” Dan Lee wrote.
Who owns Nooks?
Nooks is private and venture-backed. Kleiner Perkins led its Series B, Lachy Groom its Series A and Tola Capital its seed round; the founders and staff hold the rest. The General Catalyst deal adds no shareholder, since the fund takes a share of returns rather than a stake.
What is Nooks’ revenue?
Nooks has never published a dollar figure. It reports growth instead: ARR grew fourfold in 2024 (Nooks), and in November 2026 it was growing about three times a year with 135% net revenue retention, and more than half of its customers used more than one Nooks product. In March 2023, Dan Lee put ARR at about $1 million.
Nooks ARR (annual recurring revenue)
Not published in dollars. The last dollar figure from the company was about $1 million in March 2023; since then Nooks has tripled or quadrupled ARR every year, by its own account, but it doesn’t say from what base.
Nooks MRR (monthly recurring revenue)
Nooks doesn’t publish MRR, and without a current ARR figure there is nothing to divide; we don’t estimate one.
How much has Nooks raised? Funding and valuation
$70 million of equity across three rounds, the last of which valued Nooks at $285 million (Forbes Italia). The $500 million from General Catalyst is growth capital on top; Nooks’ careers page adds the two together as “$570M” (Nooks).
Round | Date | Amount | Lead | Valuation |
|---|---|---|---|---|
Customer Value Fund (not equity) | Nov 4, 2026 | $500M | General Catalyst | None set |
Series B | Oct 24, 2024 | $43M | Kleiner Perkins (Nooks) | $285M |
Series A | Apr 23, 2024 | $22M | Lachy Groom (Nooks) | Not disclosed |
Seed | Jul 14, 2021 | $5M | Tola Capital (TechCrunch) | Not disclosed |
What does Nooks make? Products
Nooks started as a virtual office for remote teams and by 2022 sold “a virtual sales floor” (Wayback Machine). Its AI dialer, which calls several numbers at once and connects the rep when someone picks up, made it known. It has since added AI prospecting, coaching and sequencing, which together form its Agent Workspace (Nooks), and in 2026 the Revenue Agent Platform and Node.
Date | Launch or deal |
|---|---|
Nov 4, 2026 | Revenue Agent Platform and Node; $500M from General Catalyst |
Aug 25, 2026 | Acquires FullyRamped, an AI sales-coaching startup (Nooks) |
May 20, 2026 | Nooks AI Assistant |
Feb 24, 2026 | AI Sequencing and the Agent Workspace |
Mar 4, 2025 | AI Prospector |
Oct 24, 2024 | AI Sales Assistant Platform: dialing, coaching and prospecting assistants |
May 2023 | Next-generation AI parallel dialer |
May 2022 | Repositions as a virtual sales floor |
Nooks vs Orum, Outreach and Gong
Orum is the closest rival in AI dialing. Among the larger sales platforms, Outreach was valued at $4.4 billion in 2021 (PR Newswire), and Gong passed $500 million in ARR in May 2026 (Gong). Nooks also competes with Salesloft, Apollo.io and AI-SDR startups such as 11x.
Who is the CEO of Nooks?
Dan Lee, who co-founded Nooks at Stanford in 2020 with Nikhil Cheerla, now CTO, and Rohan Suri, now chief product officer. Before Nooks he worked on machine learning at Scale AI and research at Cerebras (Nooks). He and Cheerla are on Forbes’ 2025 30 Under 30 list in AI.
Person | Role |
|---|---|
Dan Lee | Co-founder and CEO |
Nikhil Cheerla | Co-founder and CTO |
Rohan Suri | Co-founder and chief product officer |
Hannah Willson | Chief revenue officer since March 2025 (Nooks) |
Loreal Lynch | Chief marketing officer since August 2026, formerly CMO of Jasper (Nooks) |
Dan Lee’s bio and contact routes: Nooks CEO Dan Lee: email, LinkedIn and bio.
Where is Nooks based?
San Francisco, at 350 Bush Street, with offices in Seattle and Dublin and a team in Sydney. Nooks grew from about 30 people at the start of 2024 to 90 by its end (Nooks), and says it is now a team of more than 200, with over 100 roles open.
What is Nooks’ email format?
Nooks staff email from the company’s original domain, nooks.in, not nooks.ai: most use {first}.{last}@nooks.in, such as maya.chen@nooks.in for a fictional Maya Chen, while the founders and early staff use a bare first name, maya@nooks.in.
Need | Official address |
|---|---|
Support | support@nooks.ai |
Sales | The demo form; no sales inbox |
Privacy | privacy@nooks.in |
Security reports | vulnerabilities@nooks.in |
All patterns, domains and official inboxes: Nooks email format.
Key events
Date | Event |
|---|---|
Nov 4, 2026 | $500M from General Catalyst’s Customer Value Fund; Node and the Revenue Agent Platform |
Aug 25, 2026 | Acquires FullyRamped |
Aug 2026 | Loreal Lynch joins as CMO |
Mar 12, 2025 | Hannah Willson joins as CRO |
Dec 2024 | Dan Lee and Nikhil Cheerla named to Forbes 30 Under 30 in AI |
Oct 24, 2024 | $43M Series B led by Kleiner Perkins, at $285M |
Apr 23, 2024 | $22M Series A led by Lachy Groom |
2022 | Turns from a virtual office into a sales platform |
Jul 14, 2021 | $5M seed led by Tola Capital |
2020 | Founded at Stanford as a virtual classroom |
More on Nooks and similar companies
Nooks email format: the staff pattern and official inboxes
Nooks CEO Dan Lee: from a Stanford virtual classroom to AI sales agents
AI sales companies: Nooks and other AI sales software companies
Sales SaaS companies: software for sales teams
11x: the AI SDR startup, another AI sales company
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