Top 20 SaaS Newsletters in 2026 (We Checked 49)

Most lists of SaaS newsletters are written by people who don't read them. Half the names on a typical list stopped sending years ago. This one comes from Khrystyna Oleksiienko's own reading list: 95 newsletters she has saved in Airtable since 2022, each one rated as she read it. On November 10, 2026, we checked the 49 she had rated, marked as favorites or saved as SaaS reading, and kept the ones that still send.

The short version: 20 made the cut. Lenny's Newsletter is the one to read if you read one. Growth Unhinged and Mostly Metrics are the best on B2B go-to-market and on SaaS finance. And only 23 of the 49 newsletters we checked are still sending, including just 8 of the 15 she'd rated highest.

Top SaaS newsletters in 2026

Ranked by Khrystyna's rating, then by how much each helps people who build or sell SaaS:

1. Lenny's Newsletter: for PMs, founders, growth leads; weekly, 1,200,000+ subscribers

2. Growth Unhinged: for B2B growth, GTM and pricing leads; weekly (Wednesdays), 90,000+ subscribers

3. Mostly Metrics: for SaaS CFOs, finance leads, founders; 3 a week, 75,000 subscribers

4. Internal Tech Emails: for founders, anyone curious about big tech; about monthly, 59,000+ subscribers

5. The Reeder: for B2B content marketers; weekly (Saturdays), 12,000+ subscribers

6. Startups.fyi: for indie hackers, bootstrapped founders; weekly (Tuesdays), 15,592 subscribers

7. Wonder Tools: for operators who want better tools; weekly, 90,000+ subscribers

8. Growth In Reverse: for founders building an audience; irregular, 35,856 subscribers

9. Elena's Growth Scoop: for growth and PLG leads, PMs; weekly, 101,000+ subscribers

10. Andrew Chen: for founders, growth and product leads; about monthly, 257,000+ subscribers

11. Trends.vc: for indie hackers hunting for ideas; weekly, 54,782 subscribers

12. The Saturday Essay: for solopreneurs; weekly (Saturdays), 200,000+ subscribers

13. The Growth Newsletter: for startup founders, early growth marketers; 2–4 a month, 100,000+ subscribers

14. 5 Tweet Tuesday: for founders, marketers; weekly (Tuesdays), subscriber count not published

15. Product Growth: for PMs, PM job seekers; 2 a week, 247,000+ subscribers

16. Good Better Best: for pricing and monetization leads; weekly (Fridays), 5,000+ subscribers

17. The Product-Led Geek: for growth leads at B2B and dev-tool startups; every 2 weeks, 13,000+ subscribers

18. Data Driven VC: for VCs, founders tracking VC; 3 a week, 45,000+ subscribers

19. GTM in Practice: for early-stage B2B founders, first sales leads; every 2 weeks, subscriber count not published

20. Stripe Economics: for founders, finance leads, investors; 2–3 a month, 5,000+ subscribers

Key numbers

• Half are gone. Of the 49 newsletters we checked, 23 sent an issue in the last 90 days, 11 have gone quiet and 15 have stopped or disappeared. Of Khrystyna's 15 three-star favorites, 5 have stopped: How They Grow, Notorious PLG and three tool-discovery sites (Cool Tools, Insanely Cool Tools and findcool.tools).

• One giant. Lenny's Newsletter has over 1.2 million subscribers, more than the next four on this list combined (about 805,000).

• Free to start. All 20 have a free edition. Nine sell a paid tier, mostly $75 to $300 a year for the basic plan: Wonder Tools is the cheapest at $75, Lenny's $200.

• Substack and beehiiv split the list. Nine of the 20 are on Substack and seven on beehiiv. Three of the seven (Growth Unhinged, Data Driven VC and Good Better Best) moved over from Substack.

Source: each newsletter's own subscribe or about page, checked Nov 10, 2026. Counts are as stated, so some say subscribers and some say readers.

Source: LeadWave check of each newsletter's archive, Nov 10, 2026. Quiet means no issue in the last 90 days but no notice that it stopped.

Product and growth newsletters

Lenny's Newsletter

Lenny Rachitsky led supply growth at Airbnb, and his weekly issue is the default reading for anyone building product. It's built on data and interviews with operators, on product, growth and tech careers, and data pieces like the recurring State of the tech job market reports. Paid subscribers ($200 a year, $400 for the Insider tier) also get Product Pass, a free year of tools like Cursor, Notion and ElevenLabs. With over 1.2 million subscribers, it's the biggest newsletter here by far.

www.lennysnewsletter.com · Weekly · Free; paid $200/yr

Growth Unhinged

Kyle Poyar spent years at OpenView and Simon-Kucher, and since October 2025 he writes full-time. Growth Unhinged is the most data-heavy B2B go-to-market newsletter we read: original surveys like the state of B2B paid ads, pricing and packaging teardowns, and company deep dives such as Inside Clay's GTM machine. The weekly issue is free; Premium costs $15 a month. Readers: 90,000+, up from the 35,000 we noted when we saved it.

www.growthunhinged.com · Weekly (Wednesdays) · Free; Premium $15/mo

Elena's Growth Scoop

Elena Verna held growth roles at Miro, SurveyMonkey, Amplitude and Dropbox and now works on growth at Lovable, so she writes product-led growth from inside a hypergrowth AI company. Her essays are opinionated and short, from AI pricing and packaging to the end of feature discovery. Over 101,000 subscribers; paid is $9 a month.

www.elenaverna.com · Weekly · Free; paid $9/mo

Andrew Chen

Andrew Chen wrote The Cold Start Problem and invests at Andreessen Horowitz. His essays on growth loops and network effects are standard reading for growth teams, and lately he applies them to AI, as in Will agents have network effects?. About one essay a month, free, for over 257,000 subscribers. His old blog, andrewchen.com, is now an archive.

andrewchen.substack.com · About monthly · Free

The Growth Newsletter

Demand Curve's newsletter packs a few tested growth tactics into each issue, from acquisition and conversion to pricing and positioning, drawn from the agency's client work. Over 350 issues sit in its archive. Free, for 100,000+ founders and growth leaders.

www.demandcurve.com/newsletter · 2–4 a month · Free

Product Growth

Aakash Gupta was VP of Product at Apollo.io. Product Growth covers PM careers, interviews and product leadership, as long deep dives (mostly paid) and a free podcast. The 2026 PM compensation report is the kind of thing it does best. Over 247,000 subscribers; paid is $15 a month.

www.news.aakashg.com · 2 a week · Free; paid $15/mo

The Product-Led Geek

Ben Williams led product for growth and developer experience at Snyk. He writes frameworks for product-led growth and product-led sales in B2B, especially for products sold to developers, with a habit of checking whether results are real, as in Your AI search numbers feel good. They might be chance. Over 13,000 subscribers. The newsletter now lives at plg.news; plgeek.com is his advisory site.

www.plg.news · Every 2 weeks · Free; paid $9/mo

SaaS metrics, finance and pricing newsletters

Mostly Metrics

CJ Gustafson calls himself a recovering tech CFO, and Mostly Metrics is SaaS finance written so non-finance people read it: metrics, valuation multiples, capital markets and the finance tool stack. His yearly market maps, like the 2026 core accounting software market map, are worth saving. About three issues a week, free, for 75,000 readers. He also co-hosts the Mostly Growth podcast with Kyle Poyar.

www.mostlymetrics.com · 3 a week · Free

Good Better Best

PricingSaaS tracks the pricing pages of SaaS and AI companies, and Good Better Best is its weekly read on what changed and why, like Notion's confusing credit model or why the AI labs give away API credits. It replaced PLG Monetized, which we had saved, and moved from Substack to beehiiv in May 2026. Free, 5,000+ subscribers.

newsletter.pricingsaas.com · Weekly (Fridays) · Free

Data Driven VC

Andre Retterath is a partner at Earlybird Venture Capital. Data Driven VC covers how investors use data and AI, and its Tuesday issue condenses the week's startup and VC research, from a16z to Menlo, into one email. A good way to see your SaaS company the way investors will. Over 45,000 readers; it moved from Substack to beehiiv in late 2025.

www.newsletter.datadrivenvc.io · 3 a week · Free; paid from $25/mo

Stripe Economics

Stripe's economists use its payments data to answer questions everyone else argues about, like whether AI is killing SaaS: The SaaSpocalypse was more like a RenaiSaaS. It started in 2026 and is the newest newsletter here. Free, 5,000+ subscribers.

www.stripeeconomics.com · 2–3 a month · Free

Go-to-market and B2B marketing newsletters

The Reeder

Devin Reed built the content programs at Gong and Clari. His weekly issue is about B2B content that brings pipeline: LinkedIn formats, content calendars, executive buy-in and influencer deals. He tests things himself, as in I tried every LinkedIn visual hook format for 60 days. Free, every Saturday, for 12,000+ marketers.

thereeder.co/content-hub/newsletter · Weekly (Saturdays) · Free

GTM in Practice

We saved it as Dear Stage 2, an advice column where Stage 2 Capital answers go-to-market questions from B2B founders. That column now runs inside GTM in Practice, written by partner Liz Christo, on sales, hiring, pricing and partnerships, as in how founders should negotiate with procurement. Free, every other Saturday.

gtm.stage2.capital · Every 2 weeks · Free

Newsletters for founders, indie hackers and new ideas

Startups.fyi

Startups.fyi started as a directory of free tools for founders. Today it's a weekly email of small, profitable online businesses, each with its revenue and how the founder built it. It suits anyone looking for a SaaS idea that's already proven. Free, every Tuesday, for 15,592 founders by its own counter. If you like it, see our bootstrapped SaaS companies.

www.startups.fyi · Weekly (Tuesdays) · Free

Growth In Reverse

Chenell Basilio takes apart how creators and newsletter writers grew their audiences, tactic by tactic, as in how Trung Phan built an audience of 680,000. It isn't about SaaS. We read it because founder-led audiences now sell a lot of SaaS. It says weekly, but posts have been irregular in 2026. Free, 35,856 subscribers.

growthinreverse.com · Irregular · Free

Trends.vc

Dru Riley's Trends.vc sends a short research report on an emerging market or business model each week, with the players, the numbers and the openings for a small team, like instant course apps. Free weekly email for 54,782 founders; Trends Pro, with the full reports, is $25 a month billed yearly.

join.trends.vc · Weekly · Free; Pro $25/mo

The Saturday Essay

Justin Welsh writes about building a one-person business, and his newsletter has moved from tactics to reflection. The Saturday Essay is one short essay on work and ambition, 253 weeks in a row and all archived online. Free, for 200,000+ readers.

www.justinwelsh.me/newsletter · Weekly (Saturdays) · Free

5 Tweet Tuesday

Shaan Puri co-hosts My First Million. Every Tuesday he sends the five best tweets he saw that week with a line or two of his own, so you get the ideas without the scrolling or a single click. It's one of a handful of links Khrystyna marked as a favorite. Free; no subscriber count published.

shaan.beehiiv.com · Weekly (Tuesdays) · Free

Inside tech, and better tools

Internal Tech Emails

Internal Tech Emails republishes emails, texts and memos from tech companies that became public through lawsuits and investigations. It's the closest you'll get to watching big-tech leaders decide things, from OpenAI and Microsoft to Steve Jobs at NeXT. It's anonymous, posts about once a month, and has over 59,000 subscribers.

www.techemails.com · About monthly · Free; paid $10/mo

Wonder Tools

Jeremy Caplan teaches at CUNY's journalism school and tests web apps, productivity tools and AI tools so you don't have to. Of the tool-discovery newsletters we saved, it's the only one still sending. Each issue is a practical how-to, like How I'm using AI agents. Free for 90,000+ subscribers; $8 a month adds the full archive and workshops.

wondertools.substack.com · Weekly · Free; paid $8/mo

Which SaaS newsletter should you read?

• Product managers: Lenny's Newsletter, then Product Growth.

• Growth and PLG leads: Elena's Growth Scoop, The Product-Led Geek, Andrew Chen.

• B2B marketers and GTM leads: Growth Unhinged, The Reeder, GTM in Practice.

• SaaS CFOs and finance: Mostly Metrics, Stripe Economics, Data Driven VC.

• Pricing: Good Better Best, and Growth Unhinged's pricing issues.

• Bootstrapped and indie founders: Startups.fyi, Trends.vc, The Saturday Essay.

SaaS newsletters that stopped

These were on our list, several with three stars, and you'll still find them on other lists of SaaS newsletters. None has sent an issue recently:

Quiet for 90 days or more, with no notice that they stopped: Leah's ProducTea (last issue July 19), The SDR Newsletter (July 21), Demand & Expand, formerly PeerSignal (August 12), Micro SaaS Ideas (February), the Microns.io newsletter (July), Carta's Data Minute (July), Sam Altman's blog (April), Alex MacCaw's essays (May), Chartr (chartr.co now points to Sherwood News), SaaS Weekly and Sacra's weekly digest. They may come back; we'll recheck them at the next update.

FAQ

What is the best SaaS newsletter?

For most people building SaaS, Lenny's Newsletter: weekly, well researched and partly free. For B2B go-to-market and pricing, Growth Unhinged; for SaaS metrics and finance, Mostly Metrics.

What is the biggest SaaS newsletter?

Lenny's Newsletter, with over 1.2 million subscribers in November 2026, more than the next four on this list combined. Andrew Chen (257,000+) and Product Growth (247,000+) come next.

Are SaaS newsletters free?

All 20 here have a free edition. Nine also sell a paid tier with deep dives, archives or perks, mostly $75 to $300 a year: Wonder Tools costs $75 a year, Lenny's Newsletter $200.

What is the best SaaS newsletter for founders?

Early-stage B2B founders get the most from GTM in Practice by Stage 2 Capital and Growth Unhinged. Bootstrapped founders should read Startups.fyi and Trends.vc, which show what small software businesses earn.

What is the best newsletter for SaaS pricing?

Good Better Best, from PricingSaaS, tracks pricing changes at SaaS and AI companies every Friday. Growth Unhinged covers pricing and packaging often, with survey data.

What is the best newsletter for SaaS metrics?

Mostly Metrics, written by a former tech CFO, about three times a week. For the wider economy behind SaaS, Stripe Economics uses Stripe's payments data.

How this list was built

Khrystyna keeps a reading list in Airtable: 95 newsletters saved since May 2022, rated out of three stars as she read them, with a few marked as favorites. On November 10, 2026, we checked 49 of them: every one she had rated or marked, plus the unrated ones about SaaS. For each, we opened its archive, noted the date of the latest issue, the writer, how often it sends, the price and the subscriber count it states on its own pages. A newsletter counts as active if it sent an issue in the last 90 days.

The 20 active newsletters that cover SaaS made the list, ranked by her rating and then by how useful they are to people who build or sell SaaS. Three active ones were left out: Workspaces (desk setups, not SaaS), Unicorner (startups in every industry) and Next Big Teng (Bessemer's cloud newsletter, quiet since August). Subscriber counts are as each newsletter states them, and none is audited.

About this list

Curated by Khrystyna Oleksiienko at LeadWave, which maintains a hand-researched database of SaaS and AI companies. She also picked our best SaaS communities.

Want to reach SaaS founders directly?

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